Kate Niederhoffer and I presented a combined view of social media from the perspectives of social psychology and sociology.  Kate applies a linguistic background to analyze the content of social media while I bring social network analysis to bear on the structures created by connections created by links and replies.

We got some great questions from the attendees about how they can apply these approaches to their social media investments.  Tools like NodeXL can be helpful for people interested in structural data analysis.  Kate has built tools for performing semantic analysis of social media content over time.

The video is now available on vimeo:

Beyond Buzz: On Measuring a Conversation (Web 2.0 Expo 2009 – Katie Niederhoffer & Marc Smith) from Steffan Antonas on Vimeo.