Connected Action
Menu
  • Services
    • Buy a social media network map and report
    • Training
    • Conferences
    • Data Reporting
    • Log in or Join us
    • Customize NodeXL
    • NodeXL
    • Marc Smith
    • About Us
  • Buy maps
    • Twitter Search Network Map and Report
    • Graph Server Twitter Search Network Map and Report
    • Other products and services
  • Sample maps
  • Blog
    • Books
    • NodeXL
    • Events
  • Newsletter
  • Videos
  • Contact
  • Log In

Travel

October 22nd, 2010: Marc Smith talk at Northwestern University

17OctMay 7, 2015 By Marc Smith

I visited the SONIC group at Northwestern University for a talk about social media networks on October 22, 2010.

Northwestern University

Posted in All posts, Book, Connected Action, Foundation, NodeXL, Research, SMRF, Social Media, Social network, Social Network Analysis, Social Theories and concepts, Talks, University, Visualization Tagged 2010, Chart, communication, Facebook, graph, Map, network, NodeXL, Northwestern, Northwestern University, Nosh, Noshir Contractor, October, Presentation, SNA, Social Media, Social network, Talk, Travel, Trip, Twitter, University, Visit, Visualize

Video: October 19, 2010: Marc Smith talk at the University of Michigan

17OctMay 7, 2015 By Marc Smith

I spoke at the University of Michigan, School of Information on October 19th, 2010 about “Charting Collections of Connections in Social Media: Mapping and Measuring Social Media Networks to Find Key Positions and Structures“.

I demonstrated the ways social network data sets can be extracted from social media services like Facebook, Twitter, email, YouTube, and flickr.  These network graphs can reveal information about the “shape” of the population in terms of the presence of sub-groups and communities within the larger population.  In addition, each individual participant is located or positioned within the graph, helping to identify the people who are “core” versus those who are peripheral, as well as those who occupy the position of “bridge” between two otherwise separate groups.

Yahoo logo
Yahoo! Speaker Series

The Yahoo Speaker Series at the School of Information supports distinguished guest lecturers from the fields of information and technology.

2010 Speaker: Marc Smith
VIDEO: Marc Smith

Marc Smith, chief social scientist with the Connected Action Social Group, presented “Charting Collections of Connections in Social Media: Mapping and Measuring Social Media Networks to Find Key Positions and Structures,” on Tuesday, Oct. 19, 2010.

Smith’s talk was sponsored by the Yahoo! Speaker Series, Michigan Interactive & Social Computing, and the School of Information.

In this talk, Smith described how networks are a data structure common across all social media systems — systems defined by enabling populations to author collections of connections. The Social Media Research Foundation‘s NodeXL project makes analysis of social media networks accessible to most users of the Excel spreadsheet application. Using NodeXL, networks become as easy to create and analyze as pie charts. Applying the tool to a range of social media networks has already revealed the variations present in online social spaces. A review of the tool and images of Twitter, Flickr, YouTube, and e-mail networks will be presented, illustrating different patterns created when communities, brands, and controversies are discussed.

Posted in All posts, Book, Connected Action, Foundation, Measuring social media, Metrics, Network clusters and communities, Network visualization layouts, NodeXL, Research, SMRF, Social Media, Social network, Social Network Analysis, Sociology, Talks, Technology, University, Visualization Tagged 2010, Chart, Facebook, graph, iSchool, Map, Michigan, network, NodeXL, October, Presentation, SNA, Social Media, Social network, Talk, Travel, Trip, Twitter, University, University of Michigan, Visit, Visualize 1 Comment

How do airline twitter network maps compare? United v. Delta Airlines mapped in NodeXL

04AprMay 7, 2015 By Marc Smith

Last week I made a video with Norm Rose from Travel Tech Consulting about the ways different airlines get talked about in twitter.  Norm explores new technologies that impact the travel business and he asked me to create two maps: one for United Airlines and the other for Delta Airlines.  In the video below, we discuss these maps and what they mean for any kind of  brand engaging in social media.

Travel Industry Social Media Analysis: United v Delta – How do airline twitter maps compare? from Marc Smith on Vimeo.

The two maps we discuss are: United Airlines:

and Delta Airlines:

United has a large twitter mentioning population and has a bigger main component.  The larger profile photos indicate Twitter authors with many followers.  The large population of isolates or small components at the bottom of both images are people who mention either airline but are not in a conversation or a relationship with someone else who also mentioned these brands.  They are “shouts” about a brand, not conversations.  In contrast the large component in both images are the connected collection of people who talk to people who talk about these brands.  They are committed to the topic in a way the less connected  authors are not.  They know someone who also talks about air travel.

Viewed over time, we can start to assess the ways these brand’s twitter populations are changing.  Are new people moving into central hub positions?  Are people who held those positions drifting away?

A key observation is that some people with relatively few followers occupy highly central positions in the graph.  This suggests that these authors have a location that lends their content attention from other well positioned people.  Popularity is not just about volume of connections, in a social network perspective, importance is also a function of where the person sits within the graph.

Posted in All posts, Companies, Connected Action, Industry, Measuring social media, Metrics, Network clusters and communities, Network data providers (spigots), Network metrics and measures, Network visualization layouts, NodeXL, Social Media, Social network, Social Network Analysis, Video, Visualization Tagged 2010, Airline, April, Brand, Chart, Codeplex, Delta, graph, Industry, Map, Marc Smith, Media, network, NodeXL, SMRF, SMRFoundation, SNA, social, Social Media, Social Media Research Foundation, Social network, Travel, United, Video, Visualization 1 Comment

Connected Action Services

  • Buy a social media network map
  • Log in or Join us
  • My Cart
  • Training
  • Conferences
  • Data Reporting
  • Customize NodeXL
  • Marc Smith
  • About Us

Subscribe to Connected Action

Get updates when there is new content from Connected Action.

Related content:

Twitter Facebookflickrlinkedin
slidesharedeliciousdeliciousVimeo


Social Media Research Foundation

Help support the Social Media Research Foundation

Book: Analyzing Social Media Networks with NodeXL: Insights from a connected world

The book Analyzing Social Media Networks with NodeXL: Insights from a connected world is now available from Morgan-Kaufman and Amazon.

Communities in Cyberspace

Communities in Cyberspace

Recent Posts

  • Buy a map
  • Book: Transparency in Social Media Edited by Sorin Matei, Martha Russell and Elisa Bertino – with a chapter on NodeXL
  • June 5, 2015: Personal Democracy Forum – Talk on taking pictures of virtual crowds
  • Trust issues and Excel: how to open other people’s NodeXL documents
  • May 1st, 2015 at LSU: NodeXL social media networks talk at the “Telling Stories and Using Visuals for Coastal Environmental Communication” workshop

Tags

2009 2010 2011 2013 2014 2015 Analysis Analytics April Chart Conference Data Event Excel graph June Lecture Map March Marc Smith May Media network NodeXL October Paper Presentation Research San Francisco SMRF SMRFoundation SNA social Social Media socialmedia Social Media Research Foundation Social network Sociology Talk Training Twitter University Video Visualization workshop

Categories

Archives

March 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Jul    

Transparency in Social Media

2015-07-30-Transparency in Social Media-Structures of Twitter Crowds and COnversations
Transparency in Social Media
Sorin Adam Matei, Martha G. Russell, Elisa Bertino

CÓMO ENCONTRAR LOS HASHTAGS MÁS POTENTES: Para convertir LEADS a VENTAS (SEOHashtag nº 1) (Spanish Edition)

Apply NodeXL in espanol!

CÓMO ENCONTRAR LOS HASHTAGS MÁS POTENTES - Para convertir LEADS a VENTAS (SEOHashtag nº 1) (Spanish Edition)
By: Vivian Francos from #SEOHashtag Comparto algunas de las mejores formas de elegir los hashtags más poderosos y
que puedan generar tráfico a tus redes sociales para aprovechar el poder del
hashtag.
Si quieres aumentar tus interacciones, debes aprender a utilizar los hashtags como herramienta.

https://amzn.to/305Hpsv

Networked


Networked By Lee Rainie and Barry Wellman

Social Media in the Public Sector

2015-07-31Social Media in the Public Sector-Cover
Ines Mergel

Ways of Knowing in HCI

2014-Ways of Knowing in HCI - Olson and Kellogg

The Virtual Community


Virtual Community

The Evolution of Cooperation


The Evolution of Cooperation

Governing the Commons


Governing the Commons

SmartMobs


SmartMobs

Networks, Crowds, and Markets


Networks, Crowds, and Markets

Development of Social Network Analysis


Development of Social Network Analysis: A Study in the Sociology of Science

Search

Services

  • Buy a social media network map
  • Log in or Join us
  • My Cart
  • Training
  • Conferences
  • Data Reporting
  • Customize NodeXL
  • Marc Smith
  • About Us
© 2023 Connected Action
AccessPress Parallax by AccessPress Themes
0

Your Cart