I will give a talk and run a hands-on workshop at the upcoming Predictive Analytics World conference in San Francisco, April 15 and 16, 2013.
Talk: Monday, April 15, at 10:50-11:35AM
Track 1: Social Data – Mapping Social Media to Predict Influence and Measure Propagation
Hidden within social media streams are structures that identify the most influential voices on any topic. Social network analysis and visualization can take millions of messages and reveal the shape of the crowd and the people at the center of it. Using the free and open NodeXL application, this talk demonstrates the tools and methods needed to create detailed maps of any social media topic. Learn to map and analyze social networks extracted from email, Facebook, Twitter, YouTube, message boards, and the WWW. No coding or prior experience needed!
Workshop: Tuesday, April 16, 2013 From: 6:30pm – 9:30pm
Mapping Groups of People and What They are Talking About in Social Media
Intended Audience: Social media managers and analysts, marketers, collaboration and enterprise IT, advertisers, event planners, journalists,
Knowledge Level: all skill levels, beginners particularly welcome. Should have an interest in social media. Any experience with a spreadsheet is a plus!
Social media conversations are clumpy. People tend to follow and reply to people who share their views so distinct clusters emerge in many social media discussions. Often these sub-groups have distinct ways of using language, point to different URLs, and mention different hashtags, even when talking about the same topic. Simple, free and open tools can now collect and analyze these clusters of discussion, highlighting the contrasting themes in the conversation. Learn how to perform key tasks like: