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San Diego

Talk September 12th: Retail & Consumer Goods Analytics Summit, San Diego – The Impact of Social Media on Data & Analytics

30JulMay 7, 2015 By Marc Smith

2014-Retail and Consumer Goods Analytics Summit Banner

RIS News, the leading media organization for retail executives, and Consumer Goods Technology, the leading source for the consumer goods sector, have partnered to launch the 2014 Retail and Consumer Goods Analytics Summit. The conference hashtag is #RCAS2014.

I will speak on September 12th at the event.  I present the Closing Keynote from 2:30 – 3:10pm on Friday.  My talk is titled:

The Impact of Social Media on Data & Analytics 

Speaker:  Marc Smith, Director, Social Media Research Foundation

People talk about the products and services the use, love or hate all the time in social media.  These conversations can be better understood through perspective of social network analysis.  Network theory views the world as a web of connected people.  Network analysis builds measures and visualizations of collections of connections to reveal the key people, groups and issues in these conversations.  Using social media network maps and reports the confusing landscape of tweets and posts comes into focus.  Information visualizations of the virtual crowds of people gathered around every brand, product, event, or service highlights the range of variation in the shape of these crowds.  Six different patterns have been identified so far, allowing social media managers to recognize the nature of the brand network they have and the nature of the network they want to have.  Network measures are useful as KPIs for tracking not just the size and volume of a social media stream, but also the shape and structure of the pattern of connections.  The six patterns: divided, unified, fragmented, clustered, and in and out hub and spoke, are a useful guide to strategic engagement in social media.

These are social media network maps and reports for the terms risnewsinsights and “consumergoods OR cgsm2014 OR cgtmagazine“:
risnewsinsights Twitter NodeXL SNA Map and Report for Thursday, 31 July 2014 at 00:28 UTC

risnewsinsights Twitter…
consumergoods OR cgsm2014 OR cgtmagazine Twitter NodeXL SNA Map and Report for Wednesday, 30 July 20

consumergoods OR cgsm20

 

Posted in 2014, All posts, Companies, Conference, Connected Action, Foundation, Measuring social media, Metrics, NodeXL, Presentation, Research, SNA, Social Interaction, Social Media Research Foundation, Social network, Social Network Analysis, Social Theories and concepts, Sociology, Talk, Talks, Technology, Visualization Tagged 2014, Analytics, Conference, Lecture, Marc Smith, network, NodeXL, Presentation, Research, Retail & Consumer Goods Analytics Summit, San Diego, September, SNA, Social Media, social media network, Talk, Visualization

March 18th, 2014 – Business SNA Talk at Consortium for Service Innovation Annual Member Summit at Rancho Bernardo Inn in San Diego

06MarMay 7, 2015 By Marc Smith

2014-Consortium for Service Innovation -Member Summit-Banner

Consortium for Service Innovation Annual Member Summit

Date/Time
Location
Mon, Mar 17 – Wed, Mar 19, 2014 9:00 am – 5:00 pm
San Diego, CA Rancho Bernardo Inn 17550 Bernardo Oaks Drive San Diego, CA

I will attend and speak at the Consortium for Service Innovation Annual Member Summit at Rancho Bernardo Inn in San Diego on March 18th and 19th. There will be several workshops on emerging methodologies, tools, and techniques to understand and continuously improve the customer experience and reinforce brand messages.  Talks and speakers include:

  • Customer Insight Metrics
    Fred Van Bennekom, Great Brook Consulting
  • Map and Improve Your Customer Experience
    David Kay, DB Kay & Associates
  • Nurturing an Online Community
    Erica Kuhl, Salesforce.com
  • Building Customer Empathy
    Jim Pendergast, Sage
  • Strategic Elements of a Customer Success Initiative
    Greg Oxton, Consortium for Service Innovation
  • Understanding Social Ties with Social Network Analysis
    Marc Smith, Connected Action

I will be running hands-on workshops on Tuesday working with NodeXL to map company and market topics.  Wednesday is a basic overview of networks, social networks, social media networks.  I will talk about the value of networks for businesses.  The network perspective makes it easy to recognize that the same number of people can organize themselves into a variety of connected structures and that some structures are better than others for various purposes.

An example is the map of the connections among the people who tweeted about Consortium member Sage North America.

Details…

2014-Consortium for Service Innovation -Logo

Posted in 2014, All posts, Conference, Data Mining, Industry, Measuring social media, NodeXL, Presentation, Research, SNA, Social Media, Social network, Social Network Analysis, Social Theories and concepts, Sociology, Talks, Technology, Workshop Tagged 2014, Annual Member Summit, Community, Conference, Consortium for Service Innovation, CSI, Customer Community, network, NodeXL, San Diego, SNA, Socbiz, Support

Upcoming talks: NodeXL and Social Media in San Francisco, Indiana, Chicago, San Diego and Kentucky

08MarMay 7, 2015 By Marc Smith

Here is a round up of the social media network analysis talks, workshops, and training events I will be doing in the coming months:

 University of Kentucky, LINKS Logo - SNA June 3-7, 2013
Social Media Network Analysis Workshop at LINKS2013
University of Kentucky
 
2013-CTS-SoMNet-San Diego-Logo

May 20-24, 2013
International Symposium on Collaboration, Social Computing, New Media & Networks (SoMNet)
San Diego, CA.

 

2013-PAWCON Logo

April 15th, 2013
Predictive Analytics World, Mapping Social Media to Predict Influence and Measure Propagation
San Francisco, CA.

 

2013-PASSBAC Square April 12, 2013
PASS Business Analytics Conference: Mapping social media with NodeXL
Chicago, IL.
2013 Purdue Logo 215x80 April 8 and 9, 2013
NSF workshop: Kredible.Net  – Study reputation and social roles on social mediaPurdue University
2013-OCTribe-Logo March 26, 2013
OCTribe – San Francisco Online Community Meetup – Mapping Social Media with NodeXL
San Francisco, CA

Posted in 2013, All posts, April, Chicago, Companies, Conference, Connected Action, Foundation, Kredible.Net, Measuring social media, Metrics, NodeXL, PASSBAC, PAWCON: Predictive Analytics World, Purdue, Research, Social Interaction, Social Media, Social network, Social Network Analysis, Social Theories and concepts, Sociology, Talks, University, Visualization, Workshop Tagged 2013, Analysis, Chicago, CTS, Events, Kentucky, Kredible.Net, Links, Marc Smith, network, NodeXL, OCTribe, PASSBAC, Preseantation, Research, San Diego, San Francisco, SNA, SoMNet, SQL, SQLPASS, Talk, Training, UCINet, Upcoming, workshop 3 Comments

May 20-24, 2013 – CTS – Second International Symposium on Collaboration, Social Computing, New Media and Networks (SoMNet 2013) in San Diego

06MarMay 7, 2015 By Marc Smith

2013-CTS-SoMNet-San Diego-Logo

Second International Symposium
on
Collaboration, Social Computing,
New Media & Networks
(SoMNet 2013)
part of the
2013 International Conference on
Collaboration Technologies and Systems
(CTS 2013) 

May 20-24, 2013
The Sheraton San Diego Hotel & Marina San Diego, California, USA
In Cooperation with ACM, IEEE, and IFIP
The Second  International Symposium on Collaboration, Social  Computing, New Media, and Networks (SoMNet 2013) will be held as part of the 2013 International Conference on Collaboration Technologies and Systems (http://cts2013.cisedu.info/) May 20-24, 2013 in San Diego, California, USA.  The Symposium will address, explore and exchange information on the state-of-the-art and practice in the broad multi-disciplinary field of social computing and new media.  Participation is invited from researchers, designers, educators and interested parties in all disciplines and specialties (computer science, linguistics, psychology, statistics, sociology, multimedia and semantic web technologies).
  • On May 20, there will be a day long hands-on tutorial on using NodeXL to perform social media network analysis.
  • On May 21, there will be a symposium with invited speakers presenting research and methods for understanding social media.
Posted in 2013, All posts, Conference, CTS, Measuring social media, NodeXL, Social network, Social Network Analysis, Talks Tagged 2013, Conference, CTS, Event, NodeXL, San Diego, Social Media, Social network, workshop 4 Comments

July 26-30 – Catalyst 2010 conference – Social Networks in the Enterprise

29JulMay 7, 2015 By Marc Smith

I spoke at the 2010 Catalyst Conference in San Diego on July 29th. The conference hashtag is #CAT10.

The slides are here:

2010 Catalyst Conference – Trends in Social Network Analysis

View more presentations from Marc Smith.

A few days before the conference started the #CAT10 twitter social network map looked like this:

2010 - July - 26 - NodeXL - Twitter - #CAT10

26 July 2010 NodeXL Twitter map of the connections among people who tweet “#CAT10” the hashtag for this year’s Catalyst conference.

2010 - July - 26 - NodeXL - Twitter - #CAT10 top between

This is the list of the most “between” contributors in the #CAT10 Twitter graph on July 26, 2010.

A few days later, as people began to arrive at the conference, the graph became far more dense and populous.

2010 - July - 29 - NodeXL - Twitter - #CAT10

The network of #CAT10 mentioning users in Twitter has become much more dense, with more people and more connections among them as people reply, retweet, follow, and mention one another.

2010 - July - 29 - NodeXL - Twitter - #CAT10 - top between list

While the core people in this list are similar to the list generated a few days earlier, several people have shifted position.

Filtering the graph, we can remove all but the most between people to reveal the core members of the community.

2010 - July - 29 - NodeXL - Twitter - #CAT10 - top between only

These people are likely to play an influential role in the #CAT10 community.

Posted in All posts, Catalyst, Companies, Conference, Connected Action, Industry, Measuring social media, Network metrics and measures, NodeXL, Social network, Social Network Analysis, Social Theories and concepts, Visualization Tagged 2010, Catalyst, Conference, graph, July, Map, NodeXL, San Diego, SNA, Social Media, Social network, Visualization Talk

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Transparency in Social Media

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Apply NodeXL in espanol!

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By: Vivian Francos from #SEOHashtag Comparto algunas de las mejores formas de elegir los hashtags más poderosos y
que puedan generar tráfico a tus redes sociales para aprovechar el poder del
hashtag.
Si quieres aumentar tus interacciones, debes aprender a utilizar los hashtags como herramienta.

https://amzn.to/305Hpsv

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