Talk September 12th: Retail & Consumer Goods Analytics Summit, San Diego – The Impact of Social Media on Data & Analytics

30JulMay 7, 2015 By Marc Smith

RIS News, the leading media organization for retail executives, and Consumer Goods Technology, the leading source for the consumer goods sector, have partnered to launch the 2014 Retail and Consumer Goods Analytics Summit. The conference hashtag is #RCAS2014.

I will speak on September 12th at the event. I present the Closing Keynote from 2:30 – 3:10pm on Friday. My talk is titled:

The Impact of Social Media on Data & Analytics

Speaker: Marc Smith, Director, Social Media Research Foundation

People talk about the products and services the use, love or hate all the time in social media. These conversations can be better understood through perspective of social network analysis. Network theory views the world as a web of connected people. Network analysis builds measures and visualizations of collections of connections to reveal the key people, groups and issues in these conversations. Using social media network maps and reports the confusing landscape of tweets and posts comes into focus. Information visualizations of the virtual crowds of people gathered around every brand, product, event, or service highlights the range of variation in the shape of these crowds. Six different patterns have been identified so far, allowing social media managers to recognize the nature of the brand network they have and the nature of the network they want to have. Network measures are useful as KPIs for tracking not just the size and volume of a social media stream, but also the shape and structure of the pattern of connections. The six patterns: divided, unified, fragmented, clustered, and in and out hub and spoke, are a useful guide to strategic engagement in social media.

These are social media network maps and reports for the terms risnewsinsights and “consumergoods OR cgsm2014 OR cgtmagazine“:

risnewsinsights Twitter…

consumergoods OR cgsm20

March 18th, 2014 – Business SNA Talk at Consortium for Service Innovation Annual Member Summit at Rancho Bernardo Inn in San Diego

06MarMay 7, 2015 By Marc Smith

Consortium for Service Innovation Annual Member Summit

Date/Time	Location
Mon, Mar 17 – Wed, Mar 19, 2014 9:00 am – 5:00 pm	San Diego, CA Rancho Bernardo Inn 17550 Bernardo Oaks Drive San Diego, CA

I will attend and speak at the Consortium for Service Innovation Annual Member Summit at Rancho Bernardo Inn in San Diego on March 18th and 19th. There will be several workshops on emerging methodologies, tools, and techniques to understand and continuously improve the customer experience and reinforce brand messages. Talks and speakers include:

Customer Insight Metrics
Fred Van Bennekom, Great Brook Consulting
Map and Improve Your Customer Experience
David Kay, DB Kay & Associates
Nurturing an Online Community
Erica Kuhl, Salesforce.com
Building Customer Empathy
Jim Pendergast, Sage
Strategic Elements of a Customer Success Initiative
Greg Oxton, Consortium for Service Innovation
Understanding Social Ties with Social Network Analysis
Marc Smith, Connected Action

I will be running hands-on workshops on Tuesday working with NodeXL to map company and market topics. Wednesday is a basic overview of networks, social networks, social media networks. I will talk about the value of networks for businesses. The network perspective makes it easy to recognize that the same number of people can organize themselves into a variety of connected structures and that some structures are better than others for various purposes.

An example is the map of the connections among the people who tweeted about Consortium member Sage North America.

Details…

Upcoming talks: NodeXL and Social Media in San Francisco, Indiana, Chicago, San Diego and Kentucky

08MarMay 7, 2015 By Marc Smith

Here is a round up of the social media network analysis talks, workshops, and training events I will be doing in the coming months:

	June 3-7, 2013 Social Media Network Analysis Workshop at LINKS2013 University of Kentucky
	May 20-24, 2013 International Symposium on Collaboration, Social Computing, New Media & Networks (SoMNet) San Diego, CA.
	April 15th, 2013 Predictive Analytics World, Mapping Social Media to Predict Influence and Measure Propagation San Francisco, CA.
	April 12, 2013 PASS Business Analytics Conference: Mapping social media with NodeXL Chicago, IL.
	April 8 and 9, 2013 NSF workshop: Kredible.Net – Study reputation and social roles on social mediaPurdue University
	March 26, 2013 OCTribe – San Francisco Online Community Meetup – Mapping Social Media with NodeXL San Francisco, CA

May 20-24, 2013 – CTS – Second International Symposium on Collaboration, Social Computing, New Media and Networks (SoMNet 2013) in San Diego

06MarMay 7, 2015 By Marc Smith

Second International Symposium
on
Collaboration, Social Computing,
New Media & Networks
(SoMNet 2013)
part of the
2013 International Conference on
Collaboration Technologies and Systems
(CTS 2013)

May 20-24, 2013

The Sheraton San Diego Hotel & Marina San Diego, California, USA

In Cooperation with ACM, IEEE, and IFIP

The Second International Symposium on Collaboration, Social Computing, New Media, and Networks (SoMNet 2013) will be held as part of the 2013 International Conference on Collaboration Technologies and Systems (http://cts2013.cisedu.info/) May 20-24, 2013 in San Diego, California, USA. The Symposium will address, explore and exchange information on the state-of-the-art and practice in the broad multi-disciplinary field of social computing and new media. Participation is invited from researchers, designers, educators and interested parties in all disciplines and specialties (computer science, linguistics, psychology, statistics, sociology, multimedia and semantic web technologies).

On May 20, there will be a day long hands-on tutorial on using NodeXL to perform social media network analysis.
On May 21, there will be a symposium with invited speakers presenting research and methods for understanding social media.

July 26-30 – Catalyst 2010 conference – Social Networks in the Enterprise

29JulMay 7, 2015 By Marc Smith

I spoke at the 2010 Catalyst Conference in San Diego on July 29th. The conference hashtag is #CAT10.

The slides are here:

2010 Catalyst Conference – Trends in Social Network Analysis

View more presentations from Marc Smith.

A few days before the conference started the #CAT10 twitter social network map looked like this:

26 July 2010 NodeXL Twitter map of the connections among people who tweet “#CAT10” the hashtag for this year’s Catalyst conference.

This is the list of the most “between” contributors in the #CAT10 Twitter graph on July 26, 2010.

A few days later, as people began to arrive at the conference, the graph became far more dense and populous.

The network of #CAT10 mentioning users in Twitter has become much more dense, with more people and more connections among them as people reply, retweet, follow, and mention one another.