Summer 2009 – Stanford Media X Workshop: New Metrics for New Media: Analytics for Social Media and Virtual Worlds

Stanford University - Media X Program

I will lead a workshop with Martha Russell on social network analysis of social media as part of the Stanford Media X Summer Institute on New Metrics for New Media: Analytics for Social Media and Virtual Worlds this Summer.  I am looking forward to working with the folks at Media X which hosts a range of cutting edge events devoted to exploring the newest trends in technology and society.

Places&Spaces

It is also worth noting that the traveling exhibit “Places and Spaces” will be displayed through the MEDIA X program at Stanford until December 18th, 2009.  There is a May 18, 5-6:30pm Reception in Wallenberg Hall on the campus.  The show includes an image I worked on with Danyel Fisher and Tony Capone that represents an overview of Usenet newsgroups.

2005 Usenet Treemap

The show includes a variety of information visualizations and maps that illustrate the utility of graphical representations of complex concepts and terrains.  From the Media X site:

“The Places & Spaces exhibit, at Wallenberg Hall has two components. The physical component is available for display and allows for close visual inspection through high-quality prints. It is meant to inspire cross-disciplinary discussion on how best to track and communicate human activity and scientific progress on a global scale. It includes hand-on science maps for children. The online counterpart provides links to a selected series of maps and their makers along with detailed explanations of why these maps work.” [Link]

There will be a reception following the May 18 Seminar that will include Jeff Heer and students, Katy Borner (virtual presence) and other mapmakers of the Places & Spaces exhibit.

Social Media stakeholders: community roles

Here are a few of the major stakeholders that gather around any social media effort.  Each role can be further divided into sub roles who specialize in particular kinds of behavior like starting discussions, arguments, or answering questions. Each stakeholder has information needs that are related but somewhat different from other stakeholders.  Building effective social media systems requires delivering the right information to each population.

Pay for the servers and want R.O.I.  Need to track impact of various kinds of investment in the community and decide where and how allocate resources
Hosts pay for the servers and want R.O.I. They need to track impact of various kinds of investment in the community and decide where and how allocate resources
Managers - May have a presence in the community and want to demonstrate R.O.I. and get positive responses from customers.
Managers - May have a presence in the community and want to demonstrate R.O.I. and get positive responses from customers. They need to target moderation, software and hardware resources.
Leaders provide answers, social support, institutional memory, and police the space.  Want visibility and recognition for their efforts.   Spends a significant amount of their personal and/or work time contributing content for the community.  Writes FAQ, how-to articles, shares code, etc.
Leaders provide answers, social support, institutional memory, and police the space. Want visibility and recognition for their efforts. They spend a significant amount of their personal and/or work time contributing content for the community. They write FAQ, how-to articles, shares code, etc.
participants-social-media-stakeholder
Participants show up in the community, discussing topics, generating questions, providing answers, contributing with content and code (lightly!) Often looking for help, they have various levels of expertise, expect quick and accurate answers. They want guidance to high quality community content.
Silent searchers do not contribute or ask questions, they just consume the product of the interaction of the leaders and questioners, searching for previous answers to similar problems.
Silent searchers do not contribute or ask questions, they just consume the product of the interaction of the leaders and questioners, searching for previous answers to similar problems.
Researchers track a series of indicators and make sure that the reason for people to join, participate and revisit are strong.  Explore patterns and structures in the community dataset and experiment with new interfaces and analysis.
Researchers track a series of indicators and make sure that the reason for people to join, participate and revisit are strong. They explore patterns and structures in the community datasets and experiment with new interfaces and analysis.