The IT Leader’s Guide: How to Map Your Brand’s Social Media Network
Speaker: Marc A. Smith, Director, Social Media Research Foundation
Social media matters – it matters to consumers – and that social chatter can matter to you if you understood how to interpret it. Learn to identify your key social media influencers and use that information to amplify your brand’s message. Uncover connections between sales and social media data, empower marketing to uncover new dining trends and brand champions, and even impact loss prevention efforts. This session will teach you how to apply social media network maps to your brand (and competitor’s). Restaurant executives, in particular those with a technology mind-set, will find great value in learning how to build, interpret and use social network maps. Participants will have an opportunity to map their own brand on social media using the free and open NodeXL (http://nodexl.codeplex.com) tool.
Bring a Windows laptop running a recent copy of Office to participate in the exercises!
This is an example NodeXL social media network map and report for the hashtags #MURTEC, #HotelTechForum, #RestES or htmagazine:
Maps and reports like these reveal the structure of an online conversation, revealing the key people, groups, and topics.
The “mayors” of this discussion are:
@htmagazine, @vivianfatule, @htmagazinetv, @colorvisionc9,
@auramusicrd, @team_techy, @paolamunnigh, @chasanmiguel,
@lissyvalerio, and @josiasortizg.
The most commonly used hashtags related to this topic are:
#htmagazine, #restes, #fromage, #fort, #hospitality,
#yoveocolorvision, #htrest, #viande, #antigaspi, #mobile
Maps and reports for a range of dining and hospitality topics will be presented at the MURTEC training session.