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Restaurant

November 3 – 5, 2014 – Restaurant Executive Summit – Mapping restaurant networks in social media

25OctMay 7, 2015 By Marc Smith

2014-Restaurant Executive Summit Banner
2014-Restaurant Executive Summit Banner 2

The 2014 Restaurant Executive Summit will be held on November 3 – 5, 2014 at the Ritz-Carlton in Ft. Lauderdale, Florida.

The theme of the event is “How to Feed Consumers with a #Digital @ppetite”

I will speak about the ways that restaurants and dining experiences are discussed in social media.  I will show network maps that visualize the relationships among people who talk about restaurants created with the free and open NodeXL social media network analysis and visualization application.

Here are some recent NodeXL social media network maps for mentions of major chain restaurants featured in the NodeXL Graph Gallery:
DunkinDonuts Twitter NodeXL SNA Map and Report for Friday, 24 October 2014 at 18:36 UTC
DunkinDonuts

McDonalds Twitter NodeXL SNA Map and Report for Friday, 24 October 2014 at 17:45 UTC
McDonalds

Chipotle Twitter NodeXL SNA Map and Report for Friday, 24 October 2014 at 17:28 UTC
Chipotle

@olivegarden OR "Olive Garden" Twitter NodeXL SNA Map and Report for Friday, 24 October 2014 at 17:2
@olivegarden

These maps illustrate the shape of the crowd that gathers around the names of major chain restaurants.  A few Twitter user accounts occupy key positions in these network crowds, these are the influential voices that are repeated widely by others.

Closer inspection (click through for details) reveals smaller groups or clusters which form as a smaller set of people interact with one another more than with the larger population.  These groups have distinct topics of interest which are summarized in the content report associated with each visualization.

The network and content report can reveal the topics of interest to various groups in the discussion as well as the key people within each group.

 

Posted in 2014, All posts, Conference, Data Mining, Foundation, Measuring social media, Metrics, NodeXL, Presentation, Research, SMRF, SNA, Social Interaction, Social Media, Social Media Research Foundation, Social network, Social Network Analysis, Social Theories and concepts, Sociology, Talks, Visualization Tagged 2014, Event, Ft. Lauderdale, graph, Map, network, NodeXL, Restaurant, SNA, Social Media, Summit, Talk

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