In the latest Social Media Clarity podcast, hosts Randy Farmer (@frandallfarmer) and Scott Moore (@scottmoore) and I (@marc_smith) interview Howard Rheingold (@hrheingold) about his work on network literacy.
In the latest Social Media Clarity podcast hosts Randy Farmer (@frandallfarmer), Scott Moore (@scottmoore) and I (@marc_smith) respond to our first listener question from Ryan Crowe (@doctorcrowe) of Twilio who asks:
“Where do you guys read about social media? Do you have different resources for different aspects, for example community management, building a proper network, contact research, etc.?”
The resources I use to keep up to date on social media management issues that I mention in the podcast include:
Sunbelt Conference – International Network for Social Network Analysts annual meeting
Strata Conference – O’Reilly conference on Big Data
ICWSM, the International Conference on Web Blogs and Social Media
Duncan Watts – Sociologist and social media network researcher at Microsoft Research
Teens and Social Media
This week features hosts Randy Farmer (@frandallfarmer) and Scott Moore (@scottmoore) interviewing danah boyd (@zephoria) about her book It’s Complicated: the social lives of networked teens, coming out February 24th and available for preorder now.
Topics in the podcast interview include:
- The flawed California Eraser Button Bill
- Teens creating social norms: SnapChat
- Parents don’t get it: Tech replaces teens’ dwindling access to public spaces
The 5th episode of the Social Media Clarity Podcast is now out:
We conclude that pixels, not pennies, may be the best currency to create incentives to create quality content.
In this episode host Randy Farmer (@frandallfarmer) and I talk about how to think about social media influence in terms of a social network. Networks can be measured and a variety of patterns can be found in them that indicate the role or pattern of connections a person has.
We talk about why influence is not a single attribute, it is a more complex function of a person’s position within a web of relationships.
People play different roles in social media networks, we talk about three: hubs, bridges and islands. Each plays a different role in a social media network. Each has a different kind of influence.
Once these different roles are measured, people can be ranked in terms of their similarity to one or the other pattern. Highly ranked people can be influential” in terms of their different locations in a network.
In a related blog post, I suggest possible strategies for using network insights to drive a social media campaign: identify key people and their content to guide targeted relationship building. See:
This is the “Real Names for Social Order?” episode, featuring guest sociologist: Dr. Bernie Hogan (@blurky) from the Oxford Internet Institute speaking with host Randy Farmer (@frandallfarmer) along with me & Bryce Glass (@bryceglass).
Building on the second episode which focused on the changes at the Huffington Post’s comment posting policy, in episode 3 we talk with Bernie Hogan who explains why sociologists are concerned by “context collapse” – the loss of the ability to be different people for different people – caused by social media. Sociological research suggests this is not a positive thing because humans have always maintained different roles for different groups of people and not all roles are commensurate. While time and place once kept separate roles separate, today the net makes any interaction into every interaction.
This episode we talk about changing rules for access to the data we all put into the cloud. The discussion is related to this post “Over the edge: Twitter API 1.1 makes “Follows” edges hard to get” – documenting the impact of changes in access to data through social media APIs. The implication from the discussion is that business may need to start building their own social network data sets since they cannot rely on cloud platforms to guarantee their access to their own data.
We plan to produce more episodes, please let us us know what topics you’d like to hear discussed.