I presented on social media network analysis on October 20, 2011 in New York City at Predictive Analytics World.
A map of the connections among the people tweeting about the #Pawcon hashtag is below.
Abstract: Networks are everywhere except the end user desktop. NodeXL, the free and open network overview, discovery and exploration add-in for the popular and familiar Excel (2007/2010) spreadsheet allows users who are comfortable making pie charts to now make useful network visualizations. Developed and released by the Social Media Research Foundation, NodeXL uses Excel as a framework, providing a GUI network browser (a “web browser”?) that novices can use quickly and experts can use to generate sophisticated results. Data importers provide access to a range of social media network data sources like Twitter, flickr, YouTube, Facebook, email, the WWW, and more through standard file formats (CSV, GraphML, Matrix). Simple to use tools can automatically analyze, visualize and highlight insights in complex network graphs. Using NodeXL, researchers have been collecting a wide range of network data sets from various social media services. These images reveal a range of common social formations in social media and point to people who occupy strategic locations in these graphs.
This is a map of the connections among the people who tweeted the term “PAWCON” on the first day of the event:
[flickr id=”6261006732″ thumbnail=”medium” overlay=”true” size=”large” group=”” align=”none”]
These are the connections among the Twitter users who recently tweeted the word #pawcon when queried on October 19, 2011, scaled by numbers of followers (with outliers thresholded). Connections created when users reply, mention or follow one another.
A larger version of the image is here: www.flickr.com/photos/marc_smith/6261006732/sizes/l/in/ph…
Top most between users:
Graph Metric: Value
Graph Type: Directed
Unique Edges: 233
Edges With Duplicates: 120
Total Edges: 353
Connected Components: 2
Single-Vertex Connected Components: 1
Maximum Vertices in a Connected Component: 40
Maximum Edges in a Connected Component: 352
Maximum Geodesic Distance (Diameter): 4
Average Geodesic Distance: 1.87133
Graph Density: 0.15304878
NodeXL Version: 184.108.40.206
Here is an example map of the connections among the people who tweeted the term “pawcon” in Twitter on September 14th, a week prior to the event.
[flickr id=”6274836259″ thumbnail=”small” overlay=”true” size=”large” group=”” align=”none”] [flickr id=”6274836151″ thumbnail=”small” overlay=”true” size=”large” group=”” align=”none”]
Manu Sharma, Principle Research Scientist at LinkedIn gave a great presentation on the patterns found in their data. Big data, for example, showed that most of the people who previously worked at recently failed banks and financial institutions have updated their profiles to show that they mostly have new jobs at some of the remaining companies in the industry.
The event was held at the New York Hilton: Maps & Directions