Video: Natalia Martín talks to Marc Smith and John Kelly about Social Media Analysis

25AprMay 7, 2015 By Marc Smith

I spoke about social media with Natalia Martín Cantero, RTVE blogger and professor in digital new reporting at IE School of Communication–IE University in Segovia, Spain along with my colleague John Kelly, from the Berkman Center for Internet & Society, Harvard University and Founder of Morningside Analytics. The video was recorded at the symposium on Transnational connections: Challenges and opportunities for communication.

In this video interview, John and I summarize the themes discussed at the symposium including the political implications of inequality of technology access and the literacy to use it. John describes his efforts to map the global blogosphere and I describe the ways social media creates social networks that can be extracted and mapped. What does it take to be a communicator in a digital media environment? We discuss the privacy rights of public data and the use of data in ethical ways. Not everyone with a fiber-optic cable and server room operates under ethical guidelines. Given that digital communication is inherently traceable communication, could it be that not everyone should take the risks of communicating? Digital communication makes messages more findable and available which is a virtue when you want your message heard widely. It is getting harder to limit distribution of content to select audiences. I like to argue that the destiny of all information is to be made public if only because information never becomes less public.

IE University has a YouTube channel with lots of interesting video (in English and Spanish) related to communication, innovation, and social media.

Video: Interviews at IE University Transnational Connections Symposium in Segovia, Spain

21AprMay 7, 2015 By Marc Smith

In March, 2010 I had the pleasure of attending and speaking in Segovia, Spain at the IE University Department of Communication at the symposium on Transnational connections: Challenges and opportunities for communication.

The symposium is organized with Center for Global Communication Studies at the Annenberg School for Communication, University of Pennsylvania. I participated in a video interview with several attendees that was created to summarize the themes and topics discussed at the symposium. The video includes my colleague John Kelly, from the Berkman Center for Internet & Society, Harvard University and Founder of Morningside Analytics, along with Adrian Monck (World Economic Forum), and Shanto Iyengar (Stanford University).

In a shorter segment several people were asked “What makes a good modern communicator”: here is my reply.

Here was John Kelly’s response as well.

More video is available from IE University’s YouTube channel.

Talk at IE University in Segovia, Spain: Transnational Connections, March 24-25, 2010

20MarMay 7, 2015 By Marc Smith

I will attend and speak at a symposium being heldMarch 24-25, 2010 at the IE University Department of Communication in Segovia, Spain. The topic is: Transnational connections: Challenges and opportunities for communication.

“The Symposium aims to generate discussion on cutting-edge ideas in political communication, encourage international cooperation and unite scholars and practitioners.”

The symposium is organized with Center for Global Communication Studies at the Annenberg School for Communication, University of Pennsylvania.

Organizer and founding Dean of IE School of Communication, Samuel Martín-Barbero notes that the event will gather:

“More than forty international panelists, moderators and speakers (who) will not only reflect on the state of the field, but will also discuss cutting-edge advances in theory, research and practice.”

I will attend along with my colleague John Kelly, from the Berkman Center for Internet & Society, Harvard University and Founder of Morningside Analytics.

Here is the Program, a link to the Registration, and the Twitter stream for the conference.

I will speak about “Analyzing Internet social media: visualizing the social networks in computer networks”:

Social media systems on the Internet are sociologically interesting: why do some online groups succeed where others fail? How do different collections of online media and populations of authors differ from one another? How do patterns of contribution vary and how do these differences illustrate the roles people play within their communities? Several visualizations of patterns of contribution and connection in a range of Internet social media including web boards, enterprise social networks services, and personal email are presented to illustrate the range of variation among social media repositories and between types of contributors. These images suggest that a more comprehensive overview of social media can generate sociologically relevant findings, improve community management tasks as well as provide features that can improve search and ranking of user generated content. A freely available tool, NodeXL, will be demonstrated to perform basic social media analysis tasks. Extending these tools to include mobile social software (“mososo”) data sets is a major new direction. In the not too distant future, mobile devices will possess a range of sensors and become more “socially aware”. When phones routinely notice each other the nature of social interaction will change dramatically. How will places and locations change when machines become socially aware? In this talk, sociologist Marc Smith, Chief Social Scientist for Connected Action Consulting Group, a provider of social media analysis platforms and services, will describe these new technologies and some ways of thinking about their implications.

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