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Followers

How to build a collection of influential followers in Twitter using social network analysis and NodeXL

05MarMay 7, 2015 By Marc Smith

Here is a recipe for finding and building collections of influential Twitter users relevant to your goal and message.

A common question related to social media that I am often asked is: “how do we grow our twitter followers?”  I try to re-frame that question as “how can we get our message viewed by the right people?” and its related question: “who could best pass our message along?”

The goal is not to gain many followers, but rather to gain well positioned followers!  A well positioned follower is someone who talks about topics related to your topic and is located at the center of many relationships with other people in that topic network.  These highly central people are able to get their message to be visible to many people. If they re-tweet you, your message will go far.  Why would they re-tweet you?  First, they have to be able to hear you to re-tweet you and that means that you need to get these people to follow you.  Second, you need to say something sensible enough to be worth re-tweeting.

The task is finding the important users to focus on.  To find them, create a network map of the relevant topics.  A few people in these network maps will occupy key positions in which they have many connections or have special ties that bridge gaps between sub-groups.  There are often only a few of these people in any topic area.

20110121-NodeXL-Twitter-stateoftheunion high between users

Find these strategically located people and follow them and often they will follow you back. A good proxy for the strategic value of a person’s location is their “betweenness centrality” – a measure of how much a person acts a bridge between others.

20110121-NodeXL-Twitter-stateoftheunion top between users list

If the people you select and follow do not immediately follow you back there is another opportunity to get them to follow you.  If you re-tweet particularly good content from the people you have selected to follow there is a good chance that you will be followed back.

Once you have identified, followed, and been followed back by some fraction of the influential people around your topics of interest you have a increased chance that your tweets will be re-tweeted.  For each re-tweet, your message is exposed to a potentially large and highly targeted group of people.  Over time it is possible to create a relationship with a collection of highly influential participants who may be interested in sharing your message with their followers.

Posted in All posts, Companies, Connected Action, Industry, Measuring social media, NodeXL, Social Interaction, Social network, Social Network Analysis, Social Roles, Twitter, Visualization Tagged 2011, Chart, Followers, graph, Map, network, NodeXL, SMRF, SMRFoundation, SNA, Social Media Research Foundation, Strategy, Twitter 1 Comment

Mapping the Twitter networks of #CHI2010 with NodeXL

12AprMay 7, 2015 By Marc Smith

The CHI 2010 conference is well underway in Atlanta this week and lots of people are tweeting the #CHI2010 hash tag.  An updated NodeXL map of the connections among people who use the #CHI2010 tag is below:


2010 - April - 12 - NodeXL - Twitter - CHI2010 wide

This is the network map of follows, replies, and mentions relationships among Twitter users who mentioned “CHI2010” as of  April 12, 2010 scaled by number of followers.

This chart is a log/linear plot of followers (X) over tweets (Y).

2010 - April - 12 - NodeXL - Twitter - CHI2010 X Log of Followers Y Tweets

Some people tweet a lot in order to get lots of followers, while others can tweet only modestly and gain a vast following.  On a log/log scale this looks like:

2010 - April - 12 - NodeXL - Twitter - CHI2010 X Log of Followers Y Log of Tweets danah tooltip

The log scales are mislabeled (it is a known, pending work item!), but the pattern is clear: Tweet more and get more Followers.  Some people break from the pack, of course, leading or lagging the core population.  The tooltip is the latest tweet from the most followed Twitter author in the population.

Posted in All posts, CHI, Conference, Connected Action, Measuring social media, Network visualization layouts, NodeXL, Social Media, Social network, Social Network Analysis, Visualization Tagged 2010, April, Chart, CHI, Conference, Followers, graph, Map, NodeXL, Tweets, Twitter, Visualization

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Transparency in Social Media

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Sorin Adam Matei, Martha G. Russell, Elisa Bertino

CÓMO ENCONTRAR LOS HASHTAGS MÁS POTENTES: Para convertir LEADS a VENTAS (SEOHashtag nº 1) (Spanish Edition)

Apply NodeXL in espanol!

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By: Vivian Francos from #SEOHashtag Comparto algunas de las mejores formas de elegir los hashtags más poderosos y
que puedan generar tráfico a tus redes sociales para aprovechar el poder del
hashtag.
Si quieres aumentar tus interacciones, debes aprender a utilizar los hashtags como herramienta.

https://amzn.to/305Hpsv

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