There will be a NodeXL social media network analysis training session at the Consumer Goods Sales and Marketing Summit in New York City on June 1, 2015.
Conference
April 22, 2015 – Hospitality Technology’s Hotel Technology Forum NodeXL Workshop in Puerto Rico
At the Hospitality Technology’s Hotel Technology Forum in Puerto Rico. April 22, 2015 there will be a talk about applying social media network analysis to better understand how guests talk about hotels in social media.
The guest experience is often reflected in the social media they create while on the property and after.
Some social media can help elevate a brand and provide insights and new ways to deliver services.
Some social media can amplify service problems and erode a brand.
Social media network maps and reports can help businesses navigate the complex landscape of social media, identifying the key people, groups and topics in the discussions that are relevant to the business.
In this talk we will review the ways NodeXL can be used to generate maps and reports that can guide a social media engagement strategy.
March 30-31, 2015 – Predictive Analytics World San Francisco – Think Link: Connecting to the Power of Social Networks with no Programing with NodeXL
There will be a one day crash course on all things “big data” at the upcoming San Francisco Predictive Analytics World conference on Monday, March 30th, 2015. Get the Big Data big picture with a day of introduction to the major concepts, methods, challenges, and best practices related to leveraging large volumes of information.
There will be a session on social media network analysis using NodeXL at the conference as well.
http://www.predictiveanalyticsworld.com/sanfrancisco/2015/agenda.php#day1-1120b
11:20am-12:05pm
Track 2: Social Data
Think Link: Connecting to the Power of Social Networks with no Programing with NodeXL
Networks are collections of connections — they are everywhere once you start to look. Learn how to collect, analyze, visualize, and publish insights into connected populations. Using the free and open NodeXL addin for Excel, anyone who can make a pie chart can now make a network chart. Create insights into social media, collaboration, organizations, markets, and other connected structures with just a few clicks. Easily publish reports with visualizations and content analysis. Apply social network analysis to your own brands, email, discussions or web sites.
March 17-19, 2015 MURTEC (Multi-Unit Restaurant Technology Conference) at Caesars Palace, Las Vegas: NodeXL Hands-on Training
There will be a NodeXL Hands-on Training session at the MURTEC (Multi-Unit Restaurant Technology Conference) at Caesars Palace, Las Vegas. March 17-19, 2015
The IT Leader’s Guide: How to Map Your Brand’s Social Media Network
Speaker: Marc A. Smith, Director, Social Media Research Foundation
Social media matters – it matters to consumers – and that social chatter can matter to you if you understood how to interpret it. Learn to identify your key social media influencers and use that information to amplify your brand’s message. Uncover connections between sales and social media data, empower marketing to uncover new dining trends and brand champions, and even impact loss prevention efforts. This session will teach you how to apply social media network maps to your brand (and competitor’s). Restaurant executives, in particular those with a technology mind-set, will find great value in learning how to build, interpret and use social network maps. Participants will have an opportunity to map their own brand on social media using the free and open NodeXL (http://nodexl.codeplex.com) tool.
Bring a Windows laptop running a recent copy of Office to participate in the exercises!
This is an example NodeXL social media network map and report for the hashtags #MURTEC, #HotelTechForum, #RestES or htmagazine:
Maps and reports like these reveal the structure of an online conversation, revealing the key people, groups, and topics.
The “mayors” of this discussion are:
@htmagazine, @vivianfatule, @htmagazinetv, @colorvisionc9,
@auramusicrd, @team_techy, @paolamunnigh, @chasanmiguel,
@lissyvalerio, and @josiasortizg.
The most commonly used hashtags related to this topic are:
#htmagazine, #restes, #fromage, #fort, #hospitality,
#yoveocolorvision, #htrest, #viande, #antigaspi, #mobile
Maps and reports for a range of dining and hospitality topics will be presented at the MURTEC training session.
November 17-18, 2014: Cape Town South Africa: MammothBI Conference – talk about social media networks
I am delighted to return to South Africa where I will participate in the Mammoth BI conference in Cape Town, on November 17-18, 2014 at the Cape Town International Conference Centre, Convention Square, 1 Lower Long Street, Cape Town, 8001, Western Cape, South Africa.
Talk September 12th: Retail & Consumer Goods Analytics Summit, San Diego – The Impact of Social Media on Data & Analytics
RIS News, the leading media organization for retail executives, and Consumer Goods Technology, the leading source for the consumer goods sector, have partnered to launch the 2014 Retail and Consumer Goods Analytics Summit. The conference hashtag is #RCAS2014.
I will speak on September 12th at the event. I present the Closing Keynote from 2:30 – 3:10pm on Friday. My talk is titled:
The Impact of Social Media on Data & Analytics
Speaker: Marc Smith, Director, Social Media Research Foundation
People talk about the products and services the use, love or hate all the time in social media. These conversations can be better understood through perspective of social network analysis. Network theory views the world as a web of connected people. Network analysis builds measures and visualizations of collections of connections to reveal the key people, groups and issues in these conversations. Using social media network maps and reports the confusing landscape of tweets and posts comes into focus. Information visualizations of the virtual crowds of people gathered around every brand, product, event, or service highlights the range of variation in the shape of these crowds. Six different patterns have been identified so far, allowing social media managers to recognize the nature of the brand network they have and the nature of the network they want to have. Network measures are useful as KPIs for tracking not just the size and volume of a social media stream, but also the shape and structure of the pattern of connections. The six patterns: divided, unified, fragmented, clustered, and in and out hub and spoke, are a useful guide to strategic engagement in social media.
These are social media network maps and reports for the terms risnewsinsights and “consumergoods OR cgsm2014 OR cgtmagazine“:
risnewsinsights Twitter…
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consumergoods OR cgsm20
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June 18th, 2014: IIeX-NA: Atlanta, Georgia
I will speak on June 18th at the IIeX-NA 2014 event in Atlanta, Georgia. The Insight Innovation Exchange conference focuses on advances in market research.
My talk is about the ways social network analysis can reveal important patterns in social media.
CHARTING COLLECTIONS OF CONNECTIONS IN SOCIAL MEDIA:
CREATING MAPS AND MEASURES WITH NODEXL
Susan Griffin (Chair), Marc Smith
lennyism OR insightnovation OR #IIeX Twitter NodeXL SNA Map and Report for Monday, 09 June 2014
The graph represents a network of 611 Twitter users whose tweets in the requested date range contained “lennyism OR insightnovation OR #IIeX”, or who were replied to or mentioned in those tweets. The network was obtained from the NodeXL Graph Server on Monday, 09 June 2014 at 00:24 UTC.
The requested date range was from Tuesday, 01 April 2014 at 00:00 UTC through Sunday, 08 June 2014 at 23:59 UTC.
The tweets in the network were tweeted over the 67-day, 4-hour, 35-minute period from Tuesday, 01 April 2014 at 00:26 UTC to Saturday, 07 June 2014 at 05:01 UTC.
There is an edge for each “replies-to” relationship in a tweet, an edge for each “mentions” relationship in a tweet, and a self-loop edge for each tweet that is not a “replies-to” or “mentions”.
The graph is directed.
The graph’s vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm.
The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.
The edge colors are based on edge weight values. The edge widths are based on edge weight values. The edge opacities are based on edge weight values. The vertex sizes are based on followers values. The vertex opacities are based on followers values.
Top 10 Vertices, Ranked by Betweenness Centrality:
@lennyism
@insightnovation
@beyondverbal
@socialdecode
@rebmannresearch
@danielfalcon
@lrwonline
@rafacespedes
@fearlesscomp
@eyeonmedialatam
Top URLs in Tweet in Entire Graph:
http://www.iiex-na.org
http://www.iiex-na.org/
http://www.iiex-na.org/sponsors/
https://events.bizzabo.com/iiexlatam2014/welcome
http://chile.feebbo.com/feebboch/surveys/anon/participate/3143
http://www.iicompetition.org/idea/view/312
http://www.iiex-latam.org/
http://www.iicompetition.org/idea/view/321
http://www.bloomberg.com/video/the-naked-brand-the-future-of-marketing-wTo1reeNTNugBjR1Qj~gnA.html
http://commun.it
May 19-23, 2014: International Conference on Collaboration Technologies and Systems, Minneapolis, Minnesota
Collaboration, Social Computing, New Media and Networks
(SoMNet 2014)
Call for
Papers and Participation
As part of the
2014 International Conference on Collaboration Technologies and Systems
(CTS 2014)
May 19-23, 2014
The Commons Hotel
Minneapolis, Minnesota, USA
(SoMNet 2014)
Call for
Papers and Participation
As part of the
2014 International Conference on Collaboration Technologies and Systems
(CTS 2014)
May 19-23, 2014
The Commons Hotel
Minneapolis, Minnesota, USA
In Cooperation with
ACM, IEEE, and IFIP
ACM, IEEE, and IFIP
May 7-9, 2014 – SQLPASS – San Jose – Social media network maps in Excel with NodeXL
I will present a talk at the 2014 SQL PASS Business Analytics Conference in San Jose on May 8th.
The talk will focus on free and open tools for creating network maps and reports that can illuminate the landscape of social media.
The graph represents a network of 633 Twitter users whose tweets in the requested date range contained “sqlpass”, or who were replied to or mentioned in those tweets. The tweets in the network were tweeted over the 15-day, 2-hour, 48-minute period from Tuesday, 25 February 2014 at 00:26 UTC to Wednesday, 12 March 2014 at 03:15 UTC.
There is an edge for each “replies-to” relationship in a tweet, an edge for each “mentions” relationship in a tweet, and a self-loop edge for each tweet that is not a “replies-to” or “mentions”.
The graph’s vertices were grouped by cluster using the Clauset-Newman-Moore cluster algorithm. The graph was laid out using the Harel-Koren Fast Multiscale layout algorithm.
The edge colors are based on edge weight values. The edge widths are based on edge weight values. The edge opacities are based on edge weight values. The vertex sizes are based on followers values. The vertex opacities are based on followers values.
Top 10 Vertices, Ranked by Betweenness Centrality:
@sqlpass
@laertesqldba
@nikoneugebauer
@karlakay22
@jenstirrup
@retracement
@grrl_geek
@sqlrockstar
@markvsql
@sqlservermag
Top URLs in Tweet in Entire Graph:
http://www.sqlpass.org/ss2014launch/Webinars.aspx
http://www.sqlpass.org/summit/2014/Speakers/CallForSpeakers.aspx
http://sqlsaturday.com/287/schedule.aspx
http://bi.sqlpass.org/
https://attendee.gotowebinar.com/register/5759204879042322946
https://attendee.gotowebinar.com/register/2383471085904007682
http://paper.li/PASSAppDev/1391708680
https://attendee.gotowebinar.com/register/3165768110532010497
https://attendee.gotowebinar.com/register/2196441958679840002
http://www.linkedin.com/slink?code=bNfBsHy
Top Hashtags in Tweet in Entire Graph:
#sqlpass
#sqlserver
#sql
#sqlsatexeter
#sqlpass_de
#sqlsaturday
#sqlsatvienna
#sqlsatportugal
#msbi
#sqlsatmadison
May 1-2, 2014 Talk at Social Media & Web Analytics Summit in San Francisco
I will speak at The Social Media & Web Analytics Summit on May 2nd.
Hosted by The Innovation Enterprise, the event provides 30+ industry case studies and over 20 hours of networking opportunities across 2 days.
The summit will cover the important topics relevant to business today:
- Measuring, Evaluating & Predicting the Social Consumer
- What Consumers Say vs. What They Do
- Multi-Platform Consumer Engagement
- Journey to Social Media ROI
- Multi-Variate Experiments on the Web
- Scientifically Measuring the Wealth of your Website
You can follow the event on Twitter with the hashtag: #IESocialWeb.
#IESocialWeb Twitter NodeXL SNA Map and Report for Friday, 14 March 2014 at 00:30 UTC