May 1st, 2015 at LSU: NodeXL social media networks talk at the “Telling Stories and Using Visuals for Coastal Environmental Communication” workshop

02MarMay 7, 2015 By Marc Smith

The National Association of Science Writers has funded a workshop at Louisiana State University, on “Telling Stories and Using Visuals for Coastal Environmental Communication” on Friday, May 1, 2015. I will speak during a session on “Social Media Best Practices and Mapping for Science & Environmental Communication,” to give workshop attendees both theoretical and also a practical tutorial on using NodeXL and mapping social networks in the interest of effective science communication.

More information about the workshop can be found at https://showmethecoast2015.wordpress.com/.

For example, this is a network of connections among people who tweeted about Scientific Communication:

Journal Paper: JCMC – Birds of a feather tweet together: Integrating Network and Content Analyses to Examine Cross-Ideology Exposure on Twitter

03MarMay 7, 2015 By Marc Smith

Itai Himelboim, Stephen McCreery and I have recently published a paper in the Journal of Computer Mediated Communication.

“Birds of a feather tweet together: Integrating Network and Content Analyses to Examine Cross-Ideology Exposure on Twitter“

Abstract

This study integrates network and content analyses to examine exposure to cross-ideological political views on Twitter. We mapped the Twitter networks of 10 controversial political topics, discovered clusters – subgroups of highly self-connected users – and coded messages and links in them for political orientation. We found that Twitter users are unlikely to be exposed to cross-ideological content from the clusters of users they followed, as these were usually politically homogeneous. Links pointed at grassroots web pages (e.g.: blogs) more frequently than traditional media websites. Liberal messages, however, were more likely to link to traditional media. Last, we found that more specific topics of controversy had both conservative and liberal clusters, while in broader topics, dominant clusters reflected conservative sentiment.

View Full Article (HTML) Get PDF (1077K)

October 22nd, 2010: Marc Smith talk at Northwestern University

17OctMay 7, 2015 By Marc Smith

I visited the SONIC group at Northwestern University for a talk about social media networks on October 22, 2010.

Talk at IE University in Segovia, Spain: Transnational Connections, March 24-25, 2010

20MarMay 7, 2015 By Marc Smith

I will attend and speak at a symposium being heldMarch 24-25, 2010 at the IE University Department of Communication in Segovia, Spain. The topic is: Transnational connections: Challenges and opportunities for communication.

“The Symposium aims to generate discussion on cutting-edge ideas in political communication, encourage international cooperation and unite scholars and practitioners.”

The symposium is organized with Center for Global Communication Studies at the Annenberg School for Communication, University of Pennsylvania.

Organizer and founding Dean of IE School of Communication, Samuel Martín-Barbero notes that the event will gather:

“More than forty international panelists, moderators and speakers (who) will not only reflect on the state of the field, but will also discuss cutting-edge advances in theory, research and practice.”

I will attend along with my colleague John Kelly, from the Berkman Center for Internet & Society, Harvard University and Founder of Morningside Analytics.

Here is the Program, a link to the Registration, and the Twitter stream for the conference.

I will speak about “Analyzing Internet social media: visualizing the social networks in computer networks”:

Social media systems on the Internet are sociologically interesting: why do some online groups succeed where others fail? How do different collections of online media and populations of authors differ from one another? How do patterns of contribution vary and how do these differences illustrate the roles people play within their communities? Several visualizations of patterns of contribution and connection in a range of Internet social media including web boards, enterprise social networks services, and personal email are presented to illustrate the range of variation among social media repositories and between types of contributors. These images suggest that a more comprehensive overview of social media can generate sociologically relevant findings, improve community management tasks as well as provide features that can improve search and ranking of user generated content. A freely available tool, NodeXL, will be demonstrated to perform basic social media analysis tasks. Extending these tools to include mobile social software (“mososo”) data sets is a major new direction. In the not too distant future, mobile devices will possess a range of sensors and become more “socially aware”. When phones routinely notice each other the nature of social interaction will change dramatically. How will places and locations change when machines become socially aware? In this talk, sociologist Marc Smith, Chief Social Scientist for Connected Action Consulting Group, a provider of social media analysis platforms and services, will describe these new technologies and some ways of thinking about their implications.

Photos:

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Abstract

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