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Clarity

Podcast: Social Media Clarity E04 – Social Media Influence is a Graph

30SepMay 7, 2015 By Marc Smith

Hubs Bridges Islands

Episode 4 of the Social Media Clarity podcast has just been released.

Influence is a graph

In this episode host Randy Farmer (@frandallfarmer) and I talk about how to think about social media influence in terms of a social network.  Networks can be measured and a variety of patterns can be found in them that indicate the role or pattern of connections a person has.

We talk about why influence is not a single attribute, it is a more complex function of a person’s position within a web of relationships.

People play different roles in social media networks, we talk about three: hubs, bridges and islands.  Each plays a different role in a social media network.  Each has a different kind of influence.

Once these different roles are measured, people can be ranked in terms of their similarity to one or the other pattern.  Highly ranked people can be influential” in terms of their different locations in a network.

In a related blog post, I suggest possible strategies for using network insights to drive a social media campaign: identify key people and their content to guide targeted relationship building.  See:

How to build a collection of influential followers in Twitter using social network analysis and NodeXL

Get the podcast on iTunes.
Visit the Tumblr for the podcast.
Visit the Facebook page for the podcast.

Posted in 2013, All posts, Measuring social media, Metrics, NodeXL, Podcast, Presentation, SNA, Social Interaction, Social Media, Social Media Clarity, Social network, Social Network Analysis, Social Roles, Social Theories and concepts, Sociology, Talk, Talks, Visualization Tagged Clarity, graph, Influence, Marc Smith, Measurement, Metrics, Network Theory, Podcast, Randy Farmer, SNA, Social Media, Sociology, Strategy 5 Comments

Podcast: Social Media Clarity – Talking with Randy Farmer, Bryce Glass and Marc Smith about networks and social media

26AugMay 7, 2015 By Marc Smith

Your hosts: Randy Farmer, Bryce Glass and Marc Smith

Your host: Randy Farmer, with Bryce Glass and Marc Smith.
The Social Media Clarity podcast has just started with an initial 15 minute show devoted to analysis and advice on social media platforms and product design (http://bit.ly/12Edwvx), moderated by Randy Farmer (@frandallfarmer) and with Bryce Glass (@bryceglass) and myself.  We plan to talk about a range of topics related to social media, online community, reputation systems, incentive design, analytics, visualization, and collective participation.  I hope you will give a listen to the first show, Randy did a great job getting a quality recording and editing a polished package.

This episode we talk about changing rules for access to the data we all put into the cloud.  The discussion is related to this post “Over the edge: Twitter API 1.1 makes “Follows” edges hard to get” – documenting the impact of changes in access to data through social media APIs.  The implication from the discussion is that business may need to start building their own social network data sets since they cannot rely on cloud platforms to guarantee their access to their own data.

We plan to produce more episodes, please let us us know what topics you’d like to hear discussed.

Posted in 2013, All posts, Connected Action, Foundation, Measuring social media, Metrics, NodeXL, Research, SMRF, SNA, Social Interaction, Social Media, Social Media Research Foundation, Social Network Analysis, Social Theories and concepts, Talks, Technology, Visualization Tagged Analytics, API, Bryce Glass, Clarity, Discussion, News, Platforms, Podcast, Randy Farmer, SNA, Social Media, Social network

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Transparency in Social Media

2015-07-30-Transparency in Social Media-Structures of Twitter Crowds and COnversations
Transparency in Social Media
Sorin Adam Matei, Martha G. Russell, Elisa Bertino

CÓMO ENCONTRAR LOS HASHTAGS MÁS POTENTES: Para convertir LEADS a VENTAS (SEOHashtag nº 1) (Spanish Edition)

Apply NodeXL in espanol!

CÓMO ENCONTRAR LOS HASHTAGS MÁS POTENTES - Para convertir LEADS a VENTAS (SEOHashtag nº 1) (Spanish Edition)
By: Vivian Francos from #SEOHashtag Comparto algunas de las mejores formas de elegir los hashtags más poderosos y
que puedan generar tráfico a tus redes sociales para aprovechar el poder del
hashtag.
Si quieres aumentar tus interacciones, debes aprender a utilizar los hashtags como herramienta.

https://amzn.to/305Hpsv

Networked


Networked By Lee Rainie and Barry Wellman

Social Media in the Public Sector

2015-07-31Social Media in the Public Sector-Cover
Ines Mergel

Ways of Knowing in HCI

2014-Ways of Knowing in HCI - Olson and Kellogg

The Virtual Community


Virtual Community

The Evolution of Cooperation


The Evolution of Cooperation

Governing the Commons


Governing the Commons

SmartMobs


SmartMobs

Networks, Crowds, and Markets


Networks, Crowds, and Markets

Development of Social Network Analysis


Development of Social Network Analysis: A Study in the Sociology of Science

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