The graph represents a network of 4,405 Twitter users whose tweets in the requested range contained “#pdf15 OR #wegov OR pdmteam OR @techpresident OR “personal democracy” OR Mlsif”, tweeted over the 42-day, 2-hour, 38-minute period from Saturday, 02 May 2015 at 21:24 UTC to Sunday, 14 June 2015 at 00:02 UTC.
Top 10 Vertices, Ranked by Betweenness Centrality:
Top Hashtags in Tweet in Entire Graph:
Social media matters – it matters to consumers – and that social chatter can matter to you if you understood how to interpret it. Learn to identify your key social media influencers and use that information to amplify your brand’s message. Uncover connections between sales and social media data, empower marketing to uncover new dining trends and brand champions, and even impact loss prevention efforts. This session will teach you how to apply social media network maps to your brand (and competitor’s). Restaurant executives, in particular those with a technology mind-set, will find great value in learning how to build, interpret and use social network maps. Participants will have an opportunity to map their own brand on social media using the free and open NodeXL (http://nodexl.codeplex.com) tool.
Bring a Windows laptop running a recent copy of Office to participate in the exercises!
This is an example NodeXL social media network map and report for the hashtags #MURTEC, #HotelTechForum, #RestES or htmagazine:
Maps and reports like these reveal the structure of an online conversation, revealing the key people, groups, and topics.
The event gathered 50 speakers from around the world and more than 300 participants to focus on the role of digital and social technologies for civic needs. The summit focused on bringing people from many communities into a discussion of how technology can be used for:
“…enabling a better society and an empowered community? How can various stakeholders, including Government, Private Sector and Civil Society gain more momentum for their core mandates by leveraging the use of digital technology enabled solutions? Can Digital Technology create a platform for better collaboration and cooperation amongst various stakeholders?”
I spoke about the role social network analysis can play in understanding the emerging world of social media and computer mediated collective action.
Panel Session – Big Data. What Next? With Craig Thomler (Delib), Professor Paul Jensen (Faculty of Business and Economics, University of Melbourne); Jodie McVernon, (School of Population and Global Health, University of Melbourne), Scott Ewing, (World Internet Project, Swinburne Institute for Social Research.)
There will be a 3 hour session introducing NodeXL on Tuesday from 2-5pm 30th September at the main Parkville campus of UniMelb. The event is open to the public and is free.
It will be in the Old Arts Building Lecture Theatre B.
The main session will run from 2-4pm and there will be an additional hour for those that want to stop on for further training, finishing at 5pm
If you want to use NodeXL in the session, you will need a Windows laptop, and the Windows version of Excel (2007/2010/2013).
People talk about the products and services the use, love or hate all the time in social media. These conversations can be better understood through perspective of social network analysis. Network theory views the world as a web of connected people. Network analysis builds measures and visualizations of collections of connections to reveal the key people, groups and issues in these conversations. Using social media network maps and reports the confusing landscape of tweets and posts comes into focus. Information visualizations of the virtual crowds of people gathered around every brand, product, event, or service highlights the range of variation in the shape of these crowds. Six different patterns have been identified so far, allowing social media managers to recognize the nature of the brand network they have and the nature of the network they want to have. Network measures are useful as KPIs for tracking not just the size and volume of a social media stream, but also the shape and structure of the pattern of connections. The six patterns: divided, unified, fragmented, clustered, and in and out hub and spoke, are a useful guide to strategic engagement in social media.