Podcast: Social Media Clarity S01E12: Listener question – best sources for social media insights?

2014-Social Media Clarity - Hosts

In the latest Social Media Clarity podcast hosts Randy Farmer (@frandallfarmer), Scott Moore (@scottmoore) and I (@marc_smith) respond to our first listener question from Ryan Crowe (@doctorcrowe) of Twilio who asks:

“Where do you guys read about social media? Do you have different resources for different aspects, for example community management, building a proper network, contact research, etc.?”

The resources I use to keep up to date on social media management issues that I mention in the podcast include:

Sunbelt Conference – International Network for Social Network Analysts annual meeting
Strata Conference – O’Reilly conference on Big Data
ICWSM, the International Conference on Web Blogs and Social Media
Duncan Watts – Sociologist and social media network researcher at Microsoft Research

Hear the rest from Scott and Randy on the podcast or read the transcript.

Download this MP3

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ICWSM 2011 Liveblog: Day One

The 5th Int’l AAAI Conference on Weblogs and Social Media
19-21 July 2011, Barcelona, Spain
Sponsored by the Association for the Advancement of Artificial Intelligence.

The fifth International Conference on Weblogs and Social Media brings together researchers from the disciplines of NLP, Social Psychology, Data Mining, Sociology and Visualization to increase our understanding of social media in all its incarnations. Research that blends social science and technology is especially encouraged.

Vladimir Barash is attending the 2011 ICWSM and reports from the sessions.

These are rough notes from Day One of ICWSM.

Manuel Castells – Keynote. Social Media and Wiki-Revolutions
–social media and social change
–what makes human human = meaningful communication
—changes in the nature of communication process => changes everywhere in society
—-more specifically, changes in the nature of communication process => changes in power relationships

—(mass-self communication) = social media
—-organized by large corporations but driven by desires of communicators (people)
—-this principle is embedded in the technical structure of the internet
—–enterpreneurial character, hacker culture

–culture of autonomy
–individuation != individualism
—referential point for society in what groups of individuals decide is important for them (as opposed to cultural / societal institutions)

–Castells study of internet usage in Catalonia
—empirical test of Internet as a platform of autonomy
—results: top 20% of population ranking high on autonomy according to several personality-based characteristics use the internet the most
—suggest there is a synergistic interaction between autonomy and use of the Internet(?)

–power and counter-power = dynamics of society

Continue reading

ICWSM 2010 Liveblog, Day 3

Fourth International AAAI Conference on Weblogs and Social Media (ICWSM-10)

Michael Kearns Keynote

Experiments: Graph Coloring / Consensus / Voting

Topology of the Network vs. what was the network used for?

Voting experiments – similar to consensus, with a crucial strategic difference.

Introduce a tension between:

-Individual preferences

-Collective unity

-Color choices; challenge comes from competing incentives

Red, blue. People unaware of global network structure

Payoffs: if everyone picks same color w/in 2 minutes, experiment ends, and everyone gets some payoff. But different players have different incentives (e.g. I may get paid p if everyone converges to blue, but 2p if everyone converges to red). If there is no consensus, nobody gets a payoff

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ICWSM 2010 Liveblog, Day 2

Fourth International AAAI Conference on Weblogs and Social Media (ICWSM-10)

***Microblogging 2***

Predicting Elections with Twitter: What 140 Characters Reveal about Political Sentiment (Tumasjan et al.)

Successful use of social media in las presidential campaign has established twitter as an integral part of political campaign toolbox

Goal: analyze on Twitter: 1. Deliberation, 2. Sentiment, 3. Prediction

Previous work:

Deliberation: Honeycutt and Herring – Twitter not only used for one-way comm, but 31% of all tweets direct a specific addressee. Kroop and Jansen – political internet discussion boards dominated by small # of heavy users

Sentiment: How accurately can Twitter inform us about the electorate’s political sentiment?

Prediction: can Twitter serve as a predictor of the election result?

Data: examined more than 100k tweets and extracted their sentiment using LIWC

Target: German federal election 2009


1. While Twitter is used as a forum for political deliberation on substantive issues, this forum is dominated by heavy users

Two widely accepted indicators of blog-based deliberation:

-The exchange of substantive issues (31% of all messages contain “@”),

-Equality of participaion: While the distribution of users across groups is almost identical with the one found on internet message boards, we find even less equality of participation for the political debate on Twitter. Additional analyses have shown users to exhibit a party-bias in the volume and sentiment of messages.

2. The online sentiment in tweets reflects nuanced offline differences between the politicians in our sample.

LIWC profiles:

-Leading candidates: Very similar profile for all leading candidates, only polarizing political characters, such as liberal leader and socialist, deviate in line with their roles as opposition leaders. Messages mentioning Steinmeir (coalition leader) are most tentative

3. Similarity of profiles is a plausible reflection of the political proximity between the parties

Key findings: high convergence of leading candidates, more divergence among politicians of governin grand coalition than among those of a potential right wing coalition

4. Activity on Twitter prior to election seems to validly reflect the election outcome (MAE 1.65%), and joint party mentions accurately reflect the political ties between parties.

From Tweets to Polls: Linking Text Sentiment to Public Opinion Time Series (Brendan O’Connor)

Continue reading

ICWSM 2010 Liveblog, Day 1

Fourth International AAAI Conference on Weblogs and Social Media (ICWSM-10)

We will be liveblogging (when possible) from ICWSM 2010, going on now!

Keynote: Bob Kraut, CMU

ICWSM 2010 - Bob Kraut
implications for community design
-offline theories of socialization helpful, not definitive
-online communities can build in good socialization practice
-e.g. WP welcoming committee
Two Types of Commitments to Groups
-identity based groups
-bond based groups
Added Identity & Bond Features to MovieLens
Introduced Subgroups into MovieLens
Identity features that focus on subgroups
Individual profiles
bond-based design:+11% logins
identity-based design:+44% logins

Video: Some dimensions of social media talk at ICWSM 2008

International Conference on Weblogs and Social Media (ICWSM) 2008

Some dimensions of social media
Marc Smith

Talk reviews sociological concepts of social media and visualizations of computer-mediated collective behavior.