In collaboration with Optimice, I will teach a workshop on Social Network Analysis for enterprises, organizations, and businesses using NodeXL.

• Self-paced e-learning (4 hours)
  • Introduction to Social/Organisational Network Analysis
  • Network patterns and metrics
  • Software tools for network analysis
  • Managing an ONA Project
    
• Module 1: Scoping your ONA Project (2 hour virtual session hosted by Patti Anklam)
  • Determining which business problem to solve with ONA
  • Review of case-studies
  • Determining your questions
• Module 2: Setting up your ONA survey (2 hour virtual session hosted by Cai Kjaer / Laurence Lock Lee)
  • Setting up your survey
  • Working with mailing lists and other lists
  • Creating relationship sets and network questions
  • Previewing and launching the survey
  • Tracking progress and downloading responses
• Module 3: Visualise networks with NodeXL (2 hour virtual session hosted by Marc Smith)
  • Getting started with NodeXL
  • Calculating and visualizing network metrics
  • Preparing data and filtering
  • Importing data from Social Media tools
  • Clustering and grouping

A number of ONA Practitioner Courses are available to suit the timezones of participants located in the US, Europe and/or Asia-Pacific (but not restricted to these regions):

I have enjoyed and been educated by my previous visits to South Africa and the Mobile Web in Africa conference, now in its 3rd year.

MWA gathers the many parts of the picture of mobile technologies in play across the African continent.

I will speak again at this year’s event, focusing on social media networks.  My partner is Walter Pike, a marketing professional with a specialty in digital media.

Here is the agenda for the workshop on Friday, November 25th.

Photos from the prior two years of Mobile Web Africa after the jump:

2010

2009

I will speak at Purdue University on September 22 and 23, 2011 about mapping social media networks.

My host is Sorin Matei, professor of Communications, who has been researching the social structure of social media networks.

I will also speak at Professor Matei’s class: COM 63200 On-line Interaction and Facilitation

Here is an example map of the connections among the people who tweeted the word “Purdue” on September 16th, 2011:

Connections among the Twitter users who recently tweeted the word Purdue when queried on September 16, 2011, scaled by numbers of tweets (with outliers thresholded). Connections created when users reply, mention or follow one another.

See: www.purdue.edu/

Layout using the “Group Layout” composed of tiled bounded regions. Clusters calculated by the Clauset-Newman-Moore algorithm are also encoded by color.

(Edges connecting users are bundled and curved with recent features added to NodeXL v.177.)

A larger version of the image is here: www.flickr.com/photos/marc_smith/6155750905/sizes/o/in/ph…

Betweenness Centrality is defined here: en.wikipedia.org/wiki/Centrality#Betweenness_centrality

Clauset-Newman-Moore algorithm is defined here: pre.aps.org/abstract/PRE/v70/i6/e066111

Top most between users:
@lifeatpurdue
@jajuanjohnson
@stfu_gabby
@purdueexponent
@charliienosheen
@mbrister2
@boilerfootball
@purduesports
@hipandresanbo
@cheesebrrrrr

Graph Metric: Value
Graph Type: Directed
Vertices: 1000
Unique Edges: 4045
Edges With Duplicates: 706
Total Edges: 4751
Self-Loops: 977
Connected Components: 429
Single-Vertex Connected Components: 395
Maximum Vertices in a Connected Component: 528
Maximum Edges in a Connected Component: 4134
Maximum Geodesic Distance (Diameter): 12
Average Geodesic Distance: 3.517707
Graph Density: 0.003507508
NodeXL Version: 1.0.1.177

More NodeXL network visualizations are here: www.flickr.com/photos/marc_smith/sets/72157622437066929/

NodeXL is free and open and available from www.codeplex.com/nodexl

NodeXL is developed by the Social Media Research Foundation (www.smrfoundation.org) – which is dedicated to open tools, open data, and open scholarship.

The book, Analyzing social media networks with NodeXL: Insights from a connected world, is available from Morgan Kaufmann and from Amazon.

Below is one of the few videos of the late sociologist Peter Kollock giving a lecture that I know of.  It is a great example of Peter’s style: entertaining and rich with ideas and insights. The video captures Peter’s talk at Howard Rheingold’s Stanford class on “Literacy of Cooperation” – a review of computer-mediated collective action in Winter 2005. Peter speaks about strategies to avoid or resolve social dilemmas, covering the Tragedy of the Commons and Prisoner’s Dilemma situations, and applying these concepts to social media and Internet collective action.

A podcast from the Yi-Tan conference call was devoted to a discussion of Peter Kollock’s work.

If you know of additional videos of Peter, please send them my way!  marc-at-connectedaction-dot-net

I will be speaking at the Jacob T. Schwartz International School for Scientific Research week long Lipari School on Computational Social Science , July 17 – July 23, 2011, Lipari Island, Italy.

This year’s program is dedicated to Computational Social Science: Text and Decisions

Speakers:

• Claudio Cioffi-Revilla: Director of the Center for Social Complexity, Krasnow Institute for Advanced Study, George Mason University, Washington DC.
• Huan Liu: Community Detection and Mining in Social Media [abstract]
  School of Computing, Informatics, and Decision Systems Engineering, Arizona State University
• Roel Popping: Computer-assisted text analysis, and the relevance of decision making and text mining [abstract]
  Department of Sociology, University of Groningen

Tutorials

• Marc A. Smith: Charting Collections of Connections in Social Media: Maps and Measures with NodeXL [abstract]
  Chief Social Scientist, Connected Action Consulting Group
• Calogero Zarba: Introduction to matrix algebra [abstract]
  Neodata Intelligence s.r.l., Italy
• Alessandro Pluchino: Netlogo: An agent based simulation programmable environment [abstract], University of Catania, Italy

On 11 March 2011, I will be speaking at:

Organizational and Social Media Network Analysis:
Next Practices in Organizational Networks, Analytics and Media

Along with Valdis Krebs, Chief Scientist, http://thenetworkthinkers.com/

Valdis will be speaking about Organizational Network Analysis - Introduction to Enterprise Networks, followed by a InFlow 3.1 Workshop: Social Network Analysis with InFlow 3.1

I will be speaking about Social Media Network Analysis with NodeXL.

Preservation Park
1233 Preservation Park Way
Oakland, CA 94612
(510) 874-7580
(click for map)

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On November 8th, 2010 I spoke in Seoul, Korea at the 3rd International Conference on Digital Culture on the topic of “Smart Society and Civic Culture“.

Several of my colleagues also spoke at the event, including Leslie Tkach-Kawasaki from the University of Tsukuba, Japan, Han Woo Park from YeoungNam University, Korea, George Barnett from the University of California, Davis and Robert Ackland from The Australian National University, AU.

Robert Ackland from The Australian National University, AU

George Barnett from the University of California, Davis

Han Woo Park from YeoungNam University, Korea

Leslie Tkach-Kawasaki from the University of Tsukuba, Japan

Marc Smith, Connected Action Consulting Group

Han Woo Park‘s research team from YeoungNam University, Korea

Ben Shneiderman: Methods and Tools for Facilitating Social Participation from User Experience Israel (UXI) on Vimeo.

Nice review of information visualization techniques and some mention of recent work on the NodeXL project.

I will be speaking at the Princeton Club of Northern California on May 12, 2010.

Along with my colleague Eduarda Mendes-Rodriguez I will be speaking at the University of Porto next Friday, March 26th.

Hands-on Workshop – Social Media Network Analysis in NodeXL

This workshop provides an overview of Social Network Analysis (SNA) and its application to social media. The network or directed graph is a common structure in a wide range of different kinds of social media. Social Network Analysis is a set of tools, concepts, and techniques that can help measure a graph and the location and connection pattern of each component part.

Using NodeXL, workshop participants will learn how to take data from common social media sources (including enterprise discussions and online communities, Twitter, Flickr, your own email) and perform various types of analysis. Through this workshop, participants will:

· be able to understand the basics of SNA, its terminology and background.
· be able to transform communication data (e.g. Twitter, email, Flickr, message boards etc.) into network data.
· understand the different possible presentations of social networks, e.g. in a matrix or a sociogram.
· apply network metrics and visualizations to find clusters and key contributors in real world social media data.
· get familiar with the use of standard SNA tools and software in general and the NodeXL social network analysis add-in for Excel in particular.
· be able to derive practical and useful information through SNA analysis that would help design an innovative and successful online community.

After speaking at the Israel Internet Association conference February 22, I will speak at IBM Research in Haifa at an event co-sponsored by the University of Haifa Department of Sociology and Anthropology and the M.A. program in Sociology of Technology.  My hosts are Professor Gustavo Mesch from the university and Dr. Adam Perer from IBM research.

Wednesday, February 24^th, 1 pm

IBM Building
Haifa University

Title: Visualizing collections of social media connections: using social network analysis to assess, evaluate and measure social media engagement

Abstract: Social networks are created whenever people interact.  These networks become more visible when interactions take place through social media.  Social networks form when people link, reply, comment, edit, tag, and friend one another.  Sub-populations are formed whenever people mention the same company, products, event, topic, or personality.  Using social network analysis on collections of social media connections reveals important patterns: how are people clustered and grouped, where are the gaps, who plays the roles of bridge, hub, and isolate? In this talk I will display maps of twitter, you tube, flickr, and enterprise email systems and demonstrate several tools that can be used to collect, analyze, map and monitor social media, including the free and open NodeXL (network overview, discovery and exploration) add-in Excel 2007.

Here, for example, is a map of the connections among people who recently mentioned “haifa” in twitter sized by number of followers:

Some photos taken during the trip are available after the jump:

On December 4th, I will be attending the Oxford Internet Institute‘s Forum on Relationships and the Internet which will feature researchers focused on computer-mediated relationships.  Rather than being used primarily to access information, people often use networked computing to access people, creating or sustaining relationships with others.  There are many ways in which the Internet and a range of applications are now used to find new people, find old people, maintain primary connections, sustain weak ties, and build personal and professional relationships.  Dating sites are a clear part of the Internet relationship picture but so are professional “dating” services like LinkedIn or professional services directories like Craig’s List, social networking services like Facebook, and “normal” tools like email.  People now use a concerted set of Internet tools in building and maintaining their relationships.

Researchers are interested in online dating and social networking.  They are now exploring the role of information and communication technologies in all forms of interpersonal relationships.  Practitioners from a growing and international relationship industry who want to cultivate and manage these relationship systems will attend along with policy-makers who seek to regulate their uses towards positive ends and avoid abuses.

Speakers include:

• Bill Dutton, Oxford Internet Institute
• Nai Li, Oxford Internet Institute
• Bernie Hogan, Oxford Internet Institute
• Ellen Helsper, London School of Economics
• Monica Whitty, Nottingham-Trent University
• Barry Wellman, University of Toronto and Director of NetLab
• Joe Walther, Michigan State University
• Nicole Ellison, Michigan State University

Research in Internet relationships goes beyond a focus on dating sites and services to incorporate all the stages and types of relationships being shaped by social information technology.  My demonstration will illustrate the ways NodeXL can map relationships in a variety of social media spaces, including YouTube, flickr, email, twitter, and (with the help of Bernie Hogan’s ego-network importer) Facebook.  These maps can be a useful ways of distinguishing different kinds of relationship patterns present in these spaces, identifying key participants who acts as hubs or bridges.

The OII also maintains a video webcast site with a great collection of recordings of lectures and panel discussions of a variety of  topics related to the Internet and society.  In particular, check out Duncan Watts presenting a talk on “Using the Web to do Social Science“.

On October 29th, I will be offering a workshop in Mountain View, California on the application of social network analysis to the measurement of social media.

The workshop will run from 9m to 4pm and include hands-on exercises using real world social media data sets and the free and open NodeXL social network analysis add-in for Excel 2007.  We will create social network metrics and visualizations from personal email, twitter, facebook, and message board records to reveal the broad outline of a community, its various kinds of leaders and active participants, major cliques and clusters, and pivotal events.

The workshop will make use of the NodeXL tutorial:
http://casci.umd.edu/NodeXL_Teaching

Registration at:
http://www.eventbrite.com/event/386418789

I will post the slides for those who cannot attend, but the live event will allow me to help those interested in learning how to visualize social media networks and generate and interpret social network metrics.  What’s an “eigenvector centrality”?  Come find out why that number highlights special people in a network and how to calculate it on your own network data sets.  Find experts, identify the people who are most heavily connected, and key contributors. If you plan to attend, it would be great if you bring sample data: any edge list or matrix is fine.  We can plot and measure sample data participants bring along with them.

I will demonstrate how to create twitter network maps like the one above which shows networks of follows connections among a group of people who tweeted the string “#CHI2010″ (as returned by search.twitter.com).  You can make your own twitter maps with NodeXL!  Similar maps can be made with a user name. In the workshop we will be sure to make a twitter network for anyone there who tweets.

Upon completion of this workshop, participants will:
* be able to understand the basics of SNA, its terminology and background.
* be able to transform communication data (e.g. Twitter, email, flickr, message boards etc.) into network data.
* understand the different possible presentations of social networks, e.g. in a matrix or a sociogram.
* apply network metrics and visualizations to find clusters and key contributors in real world social media data sets.
* get familiar with the use of standard SNA tools and software in general and the NodeXL social network analysis add-in for Excel in particular.
* be able to derive practical and useful information through SNA analysis that would help design an innovative and successful online community.

Who should attend? People interested in community management, social media monitoring and marketing, knowledge management, collaboration and human resources, legal discovery, organizational behavior and management

Registration.

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Other Maps:
Yahoo | Mapquest | Microsoft

Program on Networked Governance CCCSN Seminar 2009-03-02: Tanzeem Choudhury from Networked Governance.

This is a very informative lecture at Harvard from Tanzeem describing her Dartmouth group’s work to create, deploy and interpret the data from mobile inter-personal sensors.

Talk reviews sociological concepts of social media and visualizations of computer-mediated collective behavior.

Slides:

NodeXL - a sample of user goals and research interests as a Wordle cloud

Thanks to inspiration from Adam Perer, here is a Wordle.net picture of some of feedback text — a rough presentation of the ideas, topics and research goals submitted by a collection of attendees of a recent lecture on NodeXL at Harvard.  A recording of the slides and audio from the talk is available from the Harvard Program on Networked Governance website and also on the Government Innovators Network website.

A copy of the video that does not require registration is available here.

As people registered for the lecture some took the time to share their interests in network analysis and the NodeXL project.  The key themes and topics from these statements focus on studying the social network of various populations of interest including (in no particular order): governments, enterprises, migrants, terrorists, innovators, politicians, corporations, criminals, research literature, sick people and online communities.

Research goals were focused on tasks like:

• Map a complex set of relationships
• Find key people: bridge roles, sinks, sources, etc..
• Find “missing people”
• Measure cohesion of subgroups
• Map diffusion and change overtime
• Find network correlates of the adoption of innovation

This feed back will shape the kinds of features we explore in the NodeXL project.  What are your goals for exploring network data sets?  What questions are you trying to answer?  What kinds of network structures are of greatest interest?  How can NodeXL best support that exploration?

Your comments welcome!