Ad for Analyzing social media networks with NodeXL: Insights from a connected world in Interactions Magazine from the ACM

Thanks to Adam Perer for the blurb!

The book Analyzing Social Media Networks with NodeXL: Insights from a connected world is now available [Amazon] from Morgan-Kaufman. Co-authored by Professor Derek Hansen (College of Information Studies) and Professor Ben Shneiderman (Computer Science/Human Computer Interaction Lab) from the University of Maryland and Marc Smith from Connected Action, the book is a introduction and guide to the application of social network analysis to social media.  The introductory chapters introduce the history and concepts of social network analysis an the varieties of social media, highlighting the presence of a common data structure, the network, in otherwise diverse social media systems including email, Twitter, Facebook, the WWW, Wikis, Blogs, flickr, an YouTube.  The central section of the book reviews a step-by-step guide to using the key features of NodeXL, the free and open social media network analysis add-in for Excel 2007 and 2010.  Readers can move from simple hand entered networks of a few nodes up to complex graphs extracted from a variety of social media services.  The remainder of the book are focused chapters dedicated to analyzing the networks found within a specific social media service.  These chapters were contributed by leading social media researchers and illustrate the insights that can be extracted from the otherwise disorganized stream of messages, tweets, posts, comments, links, likes, tags, friends, follows, mentions, replies and ratings.  A recent article about the book can be found on the Morgan-Kaufmann website.

Table of contents…

I. Getting Started with Analyzing Social Media Networks

[Chapter 1]: Introduction to Social Media and Social Networks
[Chapter 2]: Social media: New Technologies of Collaboration
[Chapter 3]: Social Network Analysis: Measuring, Mapping, and Modeling Collections of Connections

II. NodeXL Tutorial: Learning by Doing

[Chapter 4]: Getting Started with NodeXL, Layout, Visual Design, and Labeling
[Chapter 5]: Calculating and Visualizing Network Metrics
[Chapter 6]: Preparing Data and Filtering
[Chapter 7]: Clustering and Grouping

III Social Media Network Analysis Case Studies

[Chapter 8]: Email: The Lifeblood of Modern Communication
[Chapter 9]: Thread Networks: Mapping Message Boards and Email Lists

[Chapter 10]: Twitter: Conversation, Entertainment and Information, All in One Network!

By Vladimir Barash and Scott Golder

[Chapter 11]: Visualizing and Interpreting Facebook Networks

By Bernie Hogan

[Chapter 12]: WWW Hyperlink Networks

By Robert Ackland

[Chapter 13]: Flickr: Linking People, Photos, and Tags

By Eduarda Mendes Rodrigues and Natasa Milic-Frayling

[Chapter 14]: YouTube: Contrasting Patterns of Interaction and Prominence

By Dana Rotman and Jennifer Golbeck

[Chapter 15]: Wiki Networks: Networks of Creativity and Collaboration

By Howard T. Welser, Patrick Underwood, Dan Cosley, Derek Hansen, and Laura Black

2010 – June – NodeXL Book Flyer.

[Chapter 10]: Twitter: Conversation, Entertainment and Information, All in One Network!

By Vladimir Barash and Scott Golder

[Chapter 11]: Visualizing and Interpreting Facebook Networks

By Bernie Hogan

[Chapter 12]: WWW Hyperlink Networks

By Robert Ackland

[Chapter 13]: Flickr: Linking People, Photos, and Tags

By Eduarda Mendes Rodrigues and Natasa Milic-Frayling

[Chapter 14]: YouTube: Contrasting Patterns of Interaction and Prominence

By Dana Rotman and Jennifer Golbeck

[Chapter 15]: Wiki Networks: Networks of Creativity and Collaboration

By Howard T Welser, Patrick Underwood, Dan Cosley, Derek Hansen, and Laura Black

This handy poster contains many details about the book contributors, chapters, and the book cover (which you can also see below):

Analyzing Social Media Networks with NodeXL: Insights from a Connected World

Along with Professors Ben Shneiderman (Computer Science/Human Computer Interaction Lab) and Derek Hansen (College of Information Studies) from the University of Maryland I am writing and editing a book about analyzing the social media networks that form whenever people link or reply to one another, favorite, rate, read, or edit data about other people or their objects.  Social media networks can be analyzed using the methods of social network analysis, the mathematical application of graph and network theory to the social sciences.  Using social network analysis collections of connections can be analyzed and compared to identify key people and groups and measure changes over time and following interventions.

I am pleased to announce that we have signed with Elsevier/ Morgan Kaufmann to produce a book: Analyzing Social Media Networks with NodeXL: Insights from a Connected World for a Summer 2010 delivery!

A map of the relationships among the population of people who all tweet a particular keyword can lead to the discovery of the key hubs and influential people in the network.  A social network analysis of reply patterns in email collections displays clusters around projects and highlights key people and relationships.  Visualizing the connections among your friends in Facebook can reveal the various life stages and communities in which you have participated.  When you chart the links between videos and users in YouTube content with interesting network properties is exposed based on well connected content creators and influential commentators.  A graph of  the individual connections between flickr users illustrates the emergent formation of groups around social networks, locations, and topics.

These kinds of social media network data collection, scrubbing, analysis, and display tasks have historically required a remarkable collection of tools and skills.  A great example of the variety of tools that can be used in concert to extract, analyze and display social media networks can be found on Drew Conway’s blog.  This is a powerful set of tools for those who can master the demands of python and API interfaces.  In contrast, the approach the NodeXL project has taken is to provide an end-user GUI application environment built within the framework of Excel 2007 for performing basic social media network analysis and visualization for non-programmers.  The python path is certainly the high road for experts and those with demanding volumes or esoteric data requirements.  But for the non-coding user, NodeXL may be one of the easiest ways to both manipulate network graphs and get graphs from a variety of social media sources.

There are already some materials available to guide new users interested in learning about NodeXL, social networks, and social media.  A video tutorial for NodeXL demonstrates the extraction of the network of people in twitter who mentioned the term “digg”.  A tutorial guide to NodeXL offers a step by step guide to features in the NodeXL toolkit (with supporting data sets).  But the book will capture the theory, history, domain and process of social media network analysis in a single volume.

The volume contains a broad introduction to social media, social networks and the operation of the NodeXL application and then features a series of  chapters from leading researchers that focus on a particular social media system (email, Facebook, Twitter, YouTube, flickr, Wikis, the WWW hyperlink network) and the networks each contains (replies, friends, follows, subscribes, comments, favorites, edits, links, etc).   A final chapter outlines a programmer’s view of the NodeXL code, in contrast to the code-free approach of the remainder of the book.

Our intended audience is the mostly non-programming population that is interested in social media and the techniques of social network analysis.  The volume is largely in the form of a how-to guide that readers can follow and replicate all examples.  Using your own free and open copy of NodeXL, you will be able to use sample data sets or create similar live queries that map relationships in social media systems.

We have an ambitious production schedule so the book may be on a book store shelf or online retailer search result in summer 2010.

Table of contents…

I. Introduction

Introduction to Communities in Cyberspace, Peter Kollock and Marc Smith

“Since 1993, computer networks have grabbed enormous public attention. The major news and entertainment media have been filled with stories about the “information superhighway” and of the financial and political fortunes to be made on it. Computer sales continue to rise and more and more people are getting connected to “the Net”. Computer networks, once an obscure and arcane set of technologies used by a small elite, are now widely used and the subject of political debate, public interest, and popular culture. The “information superhighway” competes with a collection of metaphors that attempt to label and define these technologies. Others, like “cyberspace,” “the Net,” “online,” and “the web,” highlight different aspects of network technology and its meaning, role and impact. Whichever term is used, it is clear that computer networks allow people to create a range of new social spaces in which to meet and interact with one another.”

More details from the book…

II. Identity

Identity and deception in the virtual community, Judith S. Donath, MIT Media Lab

“Identity plays a key role in virtual communities. In communication, which is the primary activity, knowing the identity of those with whom you communicate is essential for understanding and evaluating an interaction. Yet in the disembodied world of the virtual community, identity is also ambiguous. Many of the basic cues about personality and social role we are accustomed to in the physical world are absent. The goal of this paper is to understand how identity is established in an online community and to examine the effects of identity deception and the conditions that give rise to it.”

Reading Race Online: Discovering Racial Identity in Usenet Discussions, Byron Burkhalter (UCLA, Sociology)

Writing in the Body: Gender (Re)Production in Cyber Interactions, Jodi O’Brien (Seattle University, Sociology)

III Social Order and Control

Hierarchy and Power: Social Control in Cyberspace, Elizabeth Reid (Royal Melbourne Institute of Technology, Communications)

Hierarchies and power on MUDs-the text-based multi-player virtual reality games found on the Internet-rely on the control of players’ abilities to manipulate the virtual environment. Social status on a MUD is linked to a player’s ability to manipulate the virtual components of the system; rewards consist of increased access to such world-manipulating tools. In Power/Knowledge Foucault described an effective form of power as one that enables the powerful to “gain access to the bodies of individuals, to their acts, attitudes and modes of everyday behaviour.” On a MUD, where the physical body is not present, but the virtual body is at the absolute mercy of those who control the system, such power exists. The theatre of authority in a MUD is one which demands and facilitates a strongly dramaturgical element. Underlying each MUD system are cohesive social structures which centre on control and the manipulation of game elements. Every piece of information a player integrates into the MUD universe permits and assures the exercise of power. Speaking and writing-transmitting knowledge-are acts of literal power in the virtual reality of a MUD, and permit the creation of hierarchies of social control.

Problems of Conflict Management in Virtual Communities, Anna DuVal Smith (Case Western Reserve University, School of Management)

This paper explores the sources of conflict and techniques of social control in an open-access, text-based virtual community. It argues that such social systems have the same kinds of opportunities and problems brought by diversity that real communities do, but that unique features of cyberspace make effective conflict management both more important and more difficult. Cases of interpersonal disputes collected during 22 months of participant observation revealed that power strategies of social control were generally counterproductive in managing the conflict that resulted from the multiplicity of values, goals, interests and cultural norms brought by members of the community. As in real life, methods that reconcile divergent interests mediation and factfinding) and adjudicate rights (factfinding and arbitration) appeared to manage issue-based conflicts more effectively. However, their utility and, therefore, the community’s ability to adapt and thrive as an open, goal-directed system depends on member awareness of the program, human resource availability and administration willingness to share power.

IV Community Structure and Dynamics

Net Surfers Don’t Ride Alone: Virtual Communities as Communities, Barry Wellman & Milena Gulia (University of Toronto, Sociology)

Invisible Crowds in Cyberspace: Measuring and Mapping the USENET , Marc Smith (UCLA, Sociology)

The Economies of Online Cooperation: Gifts and Public Goods in Cyberspace, Peter Kollock (UCLA, Sociology)

V Collective Action

The Promise and the Peril of Social Action in Cyberspace: Ethos, Delivery, and the Protests over MarketPlace and the Clipper Chip, Laura J. Gurak (University of Minnesota, Rhetoric)

In April 1990, Lotus Development Corporation announced a product called MarketPlace: Households. MarketPlace was to be a direct mail marketing database for Macintosh computers and would contain name, address, and spending habit information on 120 million individual American consumers. After MarketPlace was announced, computer privacy advocates began investigating the product. Although most of the data contained in MarketPlace was already available (data was provided by Equifax, the second largest credit reporting agency in the United States), privacy advocates felt that MarketPlace went beyond current standards for privacy protection. Having the data so readily available to a mass market of personal computer users extended the existing network of information sources in the US, including credit profiles, grocery store checkout scanning systems, and government files. Furthermore, the data was provided on the non-correctable media of CD-ROM; therefore, if an entry was in error, it could not be corrected. And although Lotus did include certain privacy protection measures when designing the product, privacy advocates were not convinced.

From Lotus’s first announcement until months after it canceled the product, the Internet was full of discussions about MarketPlace; soon, debates about the privacy implications of MarketPlace and suggestions for contacting Lotus began to circulate. People posted Lotus’s address and phone number, the email address of Lotus’s CEO, and also gave information about how to request that names be removed from the database. Some people posted “form letters” that could be sent to Lotus. Notices were forwarded around the Internet, re-posted to other newsgroups, and sent off as email messages. In one case, a discussion group was formed specifically to discuss the product. As a result of the Internet-based protest, over 30,000 people contacted Lotus and asked that their names be removed from the database. The product, which had been scheduled to be released during the third quarter of 1990, was never released. In January 1991, Lotus issued a press release announcing that it would cancel MarketPlace: Households. In the end, many acknowledged the role of networks in stopping the release of MarketPlace. Some subsequently called it “[a] victory for computer populism” (Winner).

Electronic Homesteading on the Rural Frontier: Big Sky Telegraph and its Community, Willard Uncapher (University of Texas at Austin, Communications).

This chapter provides an overview of an ethnography exploring the introduction of a low cost computer mediated conferencing and communication system into the rural Montana one room school system and develops a framework based on the conflicts between the material economy using information technology to organize global economies of scale and an online gift economies and social scale to explore the informatization of rural communities. The paper proposes that we should not limit our analysis of online communities simply to online behavior.

Based on interview, site visits, and an extensive collection of secondary materials, primarily between January 1988 when Big Sky Telegraph first went online, and January 1990, the research provides a case study of the way social, cultural, economic, and pre-existing communication arrangements come to frame the uses of the new technology, even as they are transformed by them. Not all communities are transformed equally, and those users, such as rural teachers and women wanting to change their lives provided a base of new users, while the ranching and farming community was more circumspect. The social differences would impact not only online behavior, but how behavior gets online, and even how the borders between these worlds are imagined.

Cyberspace and Disadvantaged Communities: The Internet as a Tool for Collective Action, Christopher Mele (State University of New York at Buffalo, Sociology)

This chapter recounts the collective action of an organized group of African-American women residents of Jervay Place, a low-income housing development in Wilmington, North Carolina, and their use of online communication to attempt to challenge not only the immediate issue of adequate housing but their position within the unequal power relationship between African-American women and white elite-dominated institutions. In the case of Jervay, collective action emerged in response to the housing authority’s exclusion of residents as agents in the planning for the site’s future. Their efforts at mobilization and resistance and the reactions of the housing authority were particularly embedded in the local and historical context of power and race. Ultimately, in order to challenge the unilateral decisions of the housing authority effectively, resident determined it was necessary to circumvent the local customary (paternalist) forms of interaction that have long existed between disenfranchised African-Americans and local political and social institutions. Use of online communication afforded the women an opportunity to operate outside the local and exclusive pathways of information, discourse and social action controlled by the institution of the housing authority. In a broader sense, their grassroots networking activities online subverted longstanding local articulations of power. The chapter concludes with a discussion of the implications of online communication for mediation of historically unequal relations between disadvantaged groups and social institutions.

]]> http://www.connectedaction.net/2009/12/15/book-communities-in-cyberspace-ten-years-later/feed/ 4 http://www.connectedaction.net/2009/12/13/book-online-deliberation-design-research-and-practice/?utm_source=rss&utm_medium=rss&utm_campaign=book-online-deliberation-design-research-and-practice http://www.connectedaction.net/2009/12/13/book-online-deliberation-design-research-and-practice/#comments Sun, 13 Dec 2009 16:44:43 +0000 Marc Smith http://www.connectedaction.net/?p=2055

The Second Conference on Online Deliberation: Design, Research, and Practice (OD2005/DIAC-2005) was held at Stanford University May 20-22, 2005. From that event there is now a book,  Online Deliberation: Design, Research, and Practice, edited by Todd Davies and Seeta Peña Gangadharan (CSLI Publications, November 2009).  All content in the book is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.

I will call out a few of the many interesting chapters, one of which I contributed to:

Chapter 5: Friends, Foes, and Fringe: Norms and Structure in Political Discussion Networks (John Kelly, Danyel Fisher, and Marc Smith, pp. 83-93)

And two from colleagues who report on tools for facilitating political debate and decision making:

Chapter 6: Searching the Net for Differences of Opinion (Warren Sack, John Kelly, and Michael Dale, pp. 95-104)

Chapter 26: Online Civic Deliberation with E-Liberate (Douglas Schuler, pp. 293-302)

The book is a great guide to the many ways computer-mediated interaction technologies are being used to build consensus or tear it apart!

—

A new book E-Research: Transformation in Scholarly Practice edited by Nicholas W. Jankowski on the ways social science research is being changed by the rise of social media has just been released by Routledge.  My colleagues and I contributed a chapter on the ways that information visualization of social media is a useful technique to identify research questions and discover answers about the nature of human association when mediated by computation.  The volume contains work from an all-star line-up of researchers who address the opportunities and challenges of performing research with computer-mediated data about social life.

The blurb about the book describes it as:

“No less than a revolutionary transformation of the research enterprise is underway. This transformation extends beyond the natural sciences, where ‘e-research’ has become the modus operandi, and is penetrating the social sciences and humanities, sometimes with differences in accent and label. Many suggest that the very essence of scholarship in these areas is changing. The everyday procedures and practices of traditional forms of scholarship are affected by these and other features of e-research. This volume, which features renowned scholars from across the globe who are active in the social sciences and humanities, provides critical reflection on the overall emergence of e-research, particularly on its adoption and adaptation by the social sciences and humanities.”

Our chapter is “A Picture is Worth a Thousand Questions: Visualization Techniques for Social Science Discovery in Computational Spaces”, co-authored by  Howard T. Welser, Thomas Lento, Marc Smith, Eric Gleave and Itai Himelboim.  In it, we describe the ways that using information visualizations of social media data sets is a useful way of discovering insights, patterns, and clusters.  We illustrate the paper with several examples of social media information visualizations that display the range of behavior among contributors to social media spaces.

Here is the table of contents for the volume:
Introduction
1. The Context and Challenges of e-Research Nicholas W. Jankowski.

Conceptualization
2. Towards a Sociology of e-Research: Shaping Practice and Advancing Knowledge Ralph Schroeder and Jenny Fry
3. e-Research as Intervention Anne Beaulieu and Paul Wouters.

Development
4. Developing the UK-based e-Social Science Research Program Peter Halfpenny, Rob Procter, Yu-Wei Lin and Alex Voss
5. e-Research and Scholarly Community in the Humanities Paul Genoni, Helen Merrick and Michele Willson
6. The Rise of e-Science in Asia: Dreams and Realities for Social Science Research. Case Studies of Singapore and South Korea Carol Soon and Han Woo Park.

Collaboration
7. Creating Shared Understanding across Distance: Distance Collaboration across Cultures In R&D Petra Sonderegger
8. Moving from Small Science to Big Science: Social and Organizational Impediments to Large Scale Data Sharing Eric T. Meyer.

Visualization
9. Visualization in e-Social Science Mike Thelwall
10. A Picture is Worth a Thousand Questions: Visualization Techniques for Social Science Discovery in Computational Spaces Howard T. Welser, Thomas Lento, Marc Smith, Eric Gleave and Itai Himelboim.

Data Preservation and Reuse
11. Web Archiving as e-Research Steven M. Schneider, Kirsten A. Foot and Paul Wouters
12. The Promise of Data in e-Research: Many Challenges, Multiple Solutions, Diverse Outcomes Ann Zimmerman, Nathan Bos, Judy S. Olson and Gary M. Olson
13. Naming, Documenting and Contributing to e-Science Samuelle Carlson and Ben Anderson.

Access and Intellectual Property
14. Open Access to e-Research Robert Lucas and John Willinsky
15. Intellectual Property in the Context of e-Science Dan L. Burk.

Case Studies
16. Situated Innovations in e-Social Science Bridgette Wessels and Max Craglia
17. Wikipedia as Distributed Knowledge Laboratory: The Case of Neoliberalism Clifford Tatum and Michele LaFrance

This year’s CITASA awards have been announced!  CITASA is the Communications and Information Technology section of the American Sociological Association.  It gathers together more than 300 sociologists interested in the ways groups of people make use of computation and networks. This year the line up is uniformly high quality scholarship about the nature of societies that increasingly rely upon information technology.

You are welcome to join the CITASA Business Meeting on Aug 8 from 9:30-10:10am at the Parc 55 Hotel where the recipients will be presented with their awards. A description of the awards and list of past recipients can be found on the CITASA website:  http://citasa.org/awards

2009 CITASA Student Paper Award

Daniel A. Menchik and Xiaoli Tian (University of Chicago)

Putting Social Context into Text: The Semiotics of E-mail Interaction. American Journal of Sociology 114(2): 332-370. (2008).

Committee members: Zeynep Tufekci (Chair), Lori Kendall, and Anabel Quan-Haase

2009 CITASA Award for Public Sociology

Peter Kollock (University of California at Los Angeles)

Committee members: Michael Macy (Chair), Marc Smith, Keith Hampton

2009 CITASA Paper Award

Eszter Hargitta, Jason Gallo, and Matthew Kane (Northwestern University)

Cross-ideological discussions among conservative and liberal bloggers. Public Choice 134: 67-86. (2008).

Honorable mention:

Lori Kendall (University of Illinois at Urbana-Champaign)

How do issues of gender and sexuality influence the structures and process of qualitative internet research? pp. 99-118. In Internet Inquiry: Conversations about method, Annette Markham and Nancy Baym (eds). Los Angeles: Sage (2008).

Committee members: Hiroshi Ono (Chair), Rich Ling, and Bernie Hogan

2009 CITASA Book Award

Tarleton Gillespie (Cornell University). (MIT Press, 2007).

Committee members: Leslie Shade (Chair), Marc Smith, and Alison Powell

2009 CITASA William F. Ogburn Career Achievement Award

Elihu Katz (University of Pennsylvania)

Committee members: Anabel Quan-Haase (Co-Chair), Barry Wellman (Co-Chair), and Keith Hampton