February 4th, 2015 by Marc Smith · No Comments
There will be a NodeXL Hands-on Training session at the MURTEC (Multi-Unit Restaurant Technology Conference) at Caesars Palace, Las Vegas. March 17-19, 2015
The IT Leader’s Guide: How to Map Your Brand’s Social Media Network
Speaker: Marc A. Smith, Director, Social Media Research Foundation
Social media matters – it matters to consumers – and that social chatter can matter to you if you understood how to interpret it. Learn to identify your key social media influencers and use that information to amplify your brand’s message. Uncover connections between sales and social media data, empower marketing to uncover new dining trends and brand champions, and even impact loss prevention efforts. This session will teach you how to apply social media network maps to your brand (and competitor’s). Restaurant executives, in particular those with a technology mind-set, will find great value in learning how to build, interpret and use social network maps. Participants will have an opportunity to map their own brand on social media using the free and open NodeXL (http://nodexl.codeplex.com) tool.
Bring a Windows laptop running a recent copy of Office to participate in the exercises!
This is an example NodeXL social media network map and report for the hashtags #MURTEC, #HotelTechForum, #RestES or htmagazine:
Maps and reports like these reveal the structure of an online conversation, revealing the key people, groups, and topics.
The “mayors” of this discussion are:
@htmagazine, @vivianfatule, @htmagazinetv, @colorvisionc9,
@auramusicrd, @team_techy, @paolamunnigh, @chasanmiguel,
@lissyvalerio, and @josiasortizg.
The most commonly used hashtags related to this topic are:
#htmagazine, #restes, #fromage, #fort, #hospitality,
#yoveocolorvision, #htrest, #viande, #antigaspi, #mobile
Maps and reports for a range of dining and hospitality topics will be presented at the MURTEC training session.
Tags: 2015 · Collective Action · Measuring social media · NodeXL · Presentation · SNA · Social Interaction · Social Media · Social Media Research Foundation · Social network · Social Network Analysis · Social Theories and concepts · Talk · Talks · Workshop
January 9th, 2015 by Marc Smith · 2 Comments
Some network data sets are created or received in the form of a matrix.
A matrix can be directed or undirected. In this example, we will import a directed network.
First open a blank NodeXL template.
Next open the matrix workbook in the same instance of Excel (just drag it into the title bar of the current NodeXL Excel instance).
Here is a simple asymmetric matrix with weights for tie strengths.
To import this matrix, switch back to NodeXL
and select the Data>Import>From Open Matrix Workbook:
A matrix may or may not have labels (row and column headers) and the user should define what their data set looks like.
The matrix may represent a directed or undirected network (if it is undirected the matrix must be symmetrical!).
This results in data appearing in the Edges worksheet of NodeXL:
This can then be visualized as a network where the edge weights are used to set the thickness of the lines connecting two nodes:
Tags: 2015 · NodeXL · SMRF · SNA · Social Media Research Foundation · Social network · Social Network Analysis · Sociology · Visualization
October 26th, 2014 by Marc Smith · No Comments
THIRD BIENNIAL MEETING OF THE WORLD BANK GROUP’S
INTERNATIONAL CORRUPTION HUNTERS ALLIANCE (ICHA)
ENDING IMPUNITY FOR CORRUPTION
December 8 – 10, 2014, World Bank, Washington DC
I will speak about the value of a network perspective for the discovery of fraud and corruption in financial data at the December 9th session of the World Bank’s upcoming meeting of the Stolen Asset Recovery Initiative.
“The World Bank Group’s International Corruption Hunters Alliance (ICHA) brings together heads and senior officials of corruption investigating bodies and prosecuting authorities, anti-corruption experts, academics, and representatives of international organizations from over 130 countries. The 2014 meeting of the Alliance will focus on fighting corruption – and the vast illicit outflows generated by corruption – by sharing know-how and experiences in the use of both traditional and alternative corruption fighting approaches.”
All financial transactions create a network as one person transfers money from one account to another. A list of transactions creates a web of connections with an emergent shape or pattern. Within these patterns are key positions occupied by people with special power in the network. Mapping these transaction networks can reveal the hidden traces of financial crime.
Tags: 2014 · Conference · Foundation · Measuring social media · Presentation · Research · SMRF · SNA · Social Media · Social Media Research Foundation · Social network · Social Network Analysis · Talks
October 25th, 2014 by Marc Smith · No Comments
I am delighted to return to South Africa where I will participate in the Mammoth BI conference in Cape Town, on November 17-18, 2014 at the Cape Town International Conference Centre, Convention Square, 1 Lower Long Street, Cape Town, 8001, Western Cape, South Africa.
Tags: 2014 · Companies · Conference · Connected Action · Foundation · Measuring social media · NodeXL · Presentation · Research · SNA · Social Media · Social Media Research Foundation · Social network · Social Network Analysis · Social Theories and concepts · Sociology · Talks · Technology · Visualization · Workshop
October 25th, 2014 by Marc Smith · No Comments
I will speak at the University of Nebraska-Lincoln (UNL) at a symposium on The Future of Big Data in Lincoln, Nebraska, on November 6 and 7, 2014.
The event will feature presentations from academia, government, and the private sector, and workshops/lectures on topics related to big data. This event is open to the public.
Students and postdoctoral researchers are welcome to attend. The event should bring together people working in the computational sciences, federal agencies, and industry experts specializing in data management, analytics, and the future of information.
Agenda: Thursday, November 6
8:30 a.m. Welcome
8:45 a.m. Tim Hesterberg, Google
9:30 a.m. Valinda Scarbro Kennedy, IBM Academic Initiative, Relationship Manager
10:15 a.m. Break
10:45 a.m. Jeffrey Gerard, The Climate Corporation
11:30 a.m. Jerry Roell, John Deere
12:15 p.m. Lunch; Tsengdar Lee, Project Manager, NASA
1:30 p.m. Two Concurrent Sessions:
Ag & Natural Resources
1:30 p.m. Adina Howe, Argonne National Lab Soil Microbiome
2:15 p.m. Natalia De Leon, Wisconsin
3:00 p.m. Heuermann Reception Lecture on Future of Agriculture
3:30 p.m. Heuermann Lecture on Future of Agriculture
1:30 p.m. Carl Lundstedt, UNL/CERN
2:15 p.m. Heidi Imker, Ullinois (Libraries)
3:00 p.m. Break
3:30 p.m. Marc Smith, Social Media Research Foundation
5:00–7:00 p.m. Poster Session and Reception
Friday, November 7
8:30 a.m. Adam Glynn, Emory University, and Konstantin Kashin, Harvard; Big Data and Social Sciences
9:15 a.m. Jennifer Thoegersen, UNL Data Curation Librarian
10:00 a.m. Panel with representatives from federal agencies to discuss funding opportunities:
- Philip E. Bourne, Ph.D., Associate Director for Data Science, NIH
- Ian Foster, Ph.D., Director of the Computation Institute & Argonne Distinguished Fellow, Argonne National Lab
- George Strawn (Director, Networking and Information Technology Research & Development; NITRD)
12:00 p.m. Lunch and Keynote Speaker (Animal Sciences)
1:00 p.m. Todd Mockler, Danforth Center
1:45 p.m. Henry Neeman, HPC, University of Oklahoma
2:30 p.m. Adjourn
Tags: 2014 · Conference · Connected Action · Foundation · Industry · Measuring social media · Presentation · Research · SMRF · SNA · Social Media · Social Media Research Foundation · Social network · Social Network Analysis · Sociology · Talks · Visualization · Workshop
October 25th, 2014 by Marc Smith · No Comments
The 2014 Restaurant Executive Summit will be held on November 3 – 5, 2014 at the Ritz-Carlton in Ft. Lauderdale, Florida.
The theme of the event is “How to Feed Consumers with a #Digital @ppetite”
I will speak about the ways that restaurants and dining experiences are discussed in social media. I will show network maps that visualize the relationships among people who talk about restaurants created with the free and open NodeXL social media network analysis and visualization application.
Here are some recent NodeXL social media network maps for mentions of major chain restaurants featured in the NodeXL Graph Gallery:
These maps illustrate the shape of the crowd that gathers around the names of major chain restaurants. A few Twitter user accounts occupy key positions in these network crowds, these are the influential voices that are repeated widely by others.
Closer inspection (click through for details) reveals smaller groups or clusters which form as a smaller set of people interact with one another more than with the larger population. These groups have distinct topics of interest which are summarized in the content report associated with each visualization.
The network and content report can reveal the topics of interest to various groups in the discussion as well as the key people within each group.
Tags: 2014 · Conference · Data Mining · Foundation · Measuring social media · Metrics · NodeXL · Presentation · Research · SMRF · SNA · Social Interaction · Social Media · Social Media Research Foundation · Social network · Social Network Analysis · Social Theories and concepts · Sociology · Talks · Visualization
October 19th, 2014 by Marc Smith · 1 Comment
The social media landscape is complex. Social media network analysis makes it easier to understand and navigate social media.
Using the NodeXL social media network analysis add-in for Excel from the Social Media Research Foundation, I have made a large collection of network visualizations and reports, many of which can be seen in the NodeXL Graph Gallery.
Now that I have seen many social media network maps I observe that marketers are often interested in building “broadcast” network patterns. This is one of the six basic social media network patterns documented in the recent Pew Research Internet Project report about Mapping Twitter Topic Networks.
There are at least three phases of possible success for a social media marketing effort: phase 1, you get an audience of people who will retweet what you post. Phase 2, some of your audience gets its own audience for the content they repost from you. Phase 3, a dense web of relationships emerges, a community of relationships. This is a desirable phase because it sustains the conversation event when new messages from the brand account are not created.
Tags: 2014 · Foundation · Industry · Measuring social media · Research · SNA · Social Interaction · Social Media · Social Media Research Foundation · Social network · Social Network Analysis · Social Theories and concepts · Sociology · Visualization
September 22nd, 2014 by Marc Smith · No Comments
I attended and participated in the October 2-3, 2014 Digital Strategies for Development Summit hosted by the Asian Institute of Management and held in Makati City, Philippines.
The event gathered 50 speakers from around the world and more than 300 participants to focus on the role of digital and social technologies for civic needs. The summit focused on bringing people from many communities into a discussion of how technology can be used for:
“…enabling a better society and an empowered community? How can various stakeholders, including Government, Private Sector and Civil Society gain more momentum for their core mandates by leveraging the use of digital technology enabled solutions? Can Digital Technology create a platform for better collaboration and cooperation amongst various stakeholders?”
I spoke about the role social network analysis can play in understanding the emerging world of social media and computer mediated collective action.
Tags: 2014 · Collective Action · Common Goods · Conference · Foundation · Measuring social media · Metrics · Network clusters and communities · Network Data Archives · Network data providers (spigots) · Network metrics and measures · Network visualization layouts · NodeXL · Performance scale parallel and cloud computing · Presentation · Research · SMRF · SNA · Social Interaction · Social Media · Social Media Research Foundation · Social network · Social Network Analysis · Social Theories and concepts · Sociology · Talk · Talks · User interface · Visualization · Workshop
September 7th, 2014 by Marc Smith · No Comments
Best Practice in Data Journalism Workshop
29-30 September 2014
Terrace Lounge, Level 1, Walter Boas Building, Parkville Campus
(Campus map at http://maps.unimelb.edu.au/parkville)
MONDAY 29 SEPTEMBER
||REGISTRATION AND WELCOME
||WELCOME AND INTRODUCTIONS- DR MARGARET SIMONS AND CARLTON CONNECT
||Presentations and Q and A from journalists: Marc Moncrieff and Craig Butt – Fairfax Media; Lisa Cornish – Red Cross (formerly News Corp); Harrison Polites – Business Spectator.
||Presentations by Journalists (continued): Ed Tadros – Australian Financial Review; Matt Liddy, ABC; Nick Evershed – The Guardian in Australia.
||ROUNDTABLE DISCUSSION AND IDENTIFICATION OF COMMON THEMES AND CHALLENGES
||AURIN – Exploring the potential – Presentation by Professor Richard Sinnott, University of Melbourne.
||NodeXL – Exploring the potential – Presentation by Marc Smith, Director, Social Media Research Foundation
||Panel Session – Big Data. What Next? With Craig Thomler (Delib), Professor Paul Jensen (Faculty of Business and Economics, University of Melbourne); Jodie McVernon, (School of Population and Global Health, University of Melbourne), Scott Ewing, (World Internet Project, Swinburne Institute for Social Research.)
There will be a 3 hour session introducing NodeXL on Tuesday from 2-5pm 30th September at the main Parkville campus of UniMelb. The event is open to the public and is free.
It will be in the Old Arts Building Lecture Theatre B.
The main session will run from 2-4pm and there will be an additional hour for those that want to stop on for further training, finishing at 5pm
If you want to use NodeXL in the session, you will need a Windows laptop, and the Windows version of Excel (2007/2010/2013).
You can download NodeXL in advance from: http://nodexl.codeplex.com/.
Map and Building:
Tags: 2014 · Collective Action · Common Goods · Community · Foundation · NodeXL · SMRF · SNA · Social Interaction · Social Media · Social Media Research Foundation · Social network · Social Network Analysis · Social Roles · Social Theories and concepts · Sociology · Talk · University · Visualization · Workshop
September 7th, 2014 by Marc Smith · No Comments
I will be speaking at the University of Sydney on September 26th, 2014 as part of the 2014 Sydney Disrupt conference.
This year’s theme is “Living Disruption”.
- A keynote by Maria Ogneva, on community building for employee and customer engagement
- A keynote by Tom Hajdu, CEO of Disrupter, on disruptive innovations in the entertainment industry
- Mya Dellow presenting her perspective on the educational value of the online gaming platform Minecraft.
- Academy Award winner Mark Sagar demonstrating BabyX, a photo-realistic, intelligent infant avatar.
- A panel of experts discussing the potentials and risk of gamification.
- Marc Smith from the Social Media Research Foundation will provide practical knowledge about analyzing social media data in straight forward ways with freely available tools.
- Ripple Effect Group team leading a wearable technologies design workshop.
Here is a recent map of the connections among people who tweeted “#disrupt“:
Here is a video review of the 2013 #Disrupt event.
I will also lead a workshop on using NodeXL, in a hands-on training on 25th September 2014 from 9am to 12pm in the Link Building (J13), Room 417.
The workshop is sponsored by the Digital Disruption Research Group (DDRG), in collaboration with the Complex Systems Research Group at the Faculty of Engineering & IT.
Tags: 2014 · Conference · Connected Action · Data Mining · Foundation · Measuring social media · Metrics · NodeXL · Presentation · SMRF · Social Media · Social Media Research Foundation · Social network · Social Network Analysis · Social Theories and concepts · Sociology · Talk · University · Visualization · Workshop