Consulting & Speaking

“Your link to social network insights”

The Connected Action Consulting Group applies social science methods in general and social network techniques in particular to the analysis of enterprise and internet social media. Social network analysis (SNA) of data from message boards, blogs, wikis, friend networks, and shared file systems can reveal insights into organizations and processes. Community managers can gain actionable insights into the volumes of community content created in their social media repositories. Mobile social software applications can visualize patterns of association that are otherwise invisible.


If your business or organization wants to understand the shape of the social media landscape, inside or outside your business, Connected Action can help!


Training & Speaking

Interested in a lecture, workshop or keynote presentation related to social media and social networks?  Lecture topics include: social impact of emerging technology, social networks, mobile technology, health, wellness, and community in a networked world.

NodeXL training and support, online or in-person training on social media, social networks, information visualization, data analysis, social change, organizational network analysis, and content analysis.


 Maps & Reports

Daily, weekly, monthly or once off, NodeXL social media network maps are a great way to get an overview of your own social media topics and the related ones that matter to you. Maps offer a quick way to assess the type of social structure that has emerged around a topic, and to set targets for what your organization wants that structure to be.  NodeXL reports complement the visualizations, offering detailed analysis of content used in each group found in the network. These text reports are automatically generated by NodeXL making it easy to compare the ways groups in your networks use URLs, hashtags, words, and @usernames. Together, the package makes identifying key people, groups, topics, and trends easier than reading thousands of tweets.



What can NodeXL social media network maps and reports tell you that will guide your social media plan?  Maps created before, during and after an event can help assess the impact of efforts to change the social network. Identify which of six basic types of social media networks  your topic is closest to. Compare the network you have with the network you want by mapping the accounts you aspire to resemble. Measure the change in your current state to determine if your social media activity and interventions are working.


 Custom Development

Refine, extend, and adapt existing social media tools to meet your needs.  We can build importers to link to your data or add network application features to meet your needs.


Upcoming talks, workshops and training for social media network analysis and NodeXL:

March 17-19, 2015
NodeXL Hands-on training at the MURTEC (Multi-Unit Restaurant Technology) Conference at Caesars Palace, in Las Vegas, Nevada.Screen Shot 2014-12-19 at 9.52.36 PM

March 30, 2015
Big Data Workshop and NodeXL SNA Talk at the Predictive Analysis World Conference in San Francisco, California.
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April 22, 2015
Hospitality Technology’s Hotel Technology Forum in San Jose, Puerto Rico.
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April 28, 2015
Innovation Enterprise’s Data Visualization Summit in San Jose, California.
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April 29-30, 2015
Innovation Enterprise – Social Media & Web Analytics Innovation – in San Francisco, California.
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June 1, 2015
Consumer Goods Sales and Marketing Summit in New York City.
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Past talks:

March 16, 2014: Predictive Analytics World, San Francisco.
Track 1: Social Media Analysis Think Link! Network Insights with No Programming Skills

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March 18: Consortium for Service Innovation Annual Member Summit

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April 2 – April 4, 2014, UCDC Center, Washington DC, USA, 2014 International Conference on Social Computing, Behavioral-Cultural Modeling, & Prediction (SBP14)

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April 24-24, 2014 The Next Web, Amsterdam

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May 1-2, 2014: The Social Media & Web Analytics Summit


May 8th, 2014: 2014 SQL PASS Business Analytics Conference in San Jose.

May 19-23, 2014: International Conference on Collaboration Technologies and Systems, Minneapolis, Minnesota
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June 27-29 2014: 
Networks in the Global World 2014. Bridging Theory and Methods: American, European and Russian Studies

February 11-13, Santa Clara – StrataConf 2014 – Network Science Made Simple: SNA for pie chart makers

February 18-23 – St. Petersburg, Florida – INSNA Sunbelt SNA Conference
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12 – 14 December, 2013
DISC2013 International Conference on Social Network Analsysis in Daegu South Korea

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13 November 2013
IREX Social Network Analysis: Influence and Impact Beyond Likes and Retweets, Washington, D.C.

September 20, 2013 –School of Journalism, College of Communication, University of Texas – Austin

September 26-27, 2013 – Universidad Externado, Bogota, Columbia

October 19, 2013 – Kredible.Net workshop, Stanford University, CA

October 24th, 2013 – Arizona State University

August 1, 2013 – Digital Societies and Social Technologies Summer Institute at the University of Maryland.

June 3-7, 2013 –  Social Media Network Analysis Workshop at LINKS 2013 at the University of Kentucky.

May 20-24, 2013 – International Symposium on Collaboration, Social Computing, New Media & Networks (SoMNet), San Diego, CA.

April 15th, 2013 – Predictive Analytics WorldMapping Social Media to Predict Influence and Measure Propagation, San Francisco, CA.

April 16th, 2013 – Workshop: Using NodeXL to map social media, San Francisco, CA.

April 8 and 9, 2013 – NSF workshop: Kredible.Net at Purdue University – Study reputation and social roles on social media

April 12, 2013 – PASS Business Analytics Conference: Mapping social media with NodeXL, Chicago, IL.

March 26, 2013 – OCTribe – San Francisco Online Community Meetup – Mapping Social Media with NodeXL, San Francisco, CA – Video

October 9, 2012 – World Knowledge Forum, Seoul, Korea

October 1, 2012 – Predictive Analytics World, Charting Collections of Connections in Social Media: Creating Maps and Measures with NodeXL, Boston, Massachusetts

September 26-28 – Saint Petersburg, Russia, Higher School of Economics

September 7, 2012 – Bowling Green University, Ohio, Big Data Conference.

August 21-24, 2012 – Webshop 2012, University of Maryland, College Park

August 8, 2012 – Association of Education in Journalism and Mass Communication (AEJMC), Using NodeXL for Social Network Analysis, Chicago, Illinois

July 14, 2012 – Lipari School on Data mining and modeling of complex techno-socio-economic systems, Lipari, Italy

June 25, 2012 – Hypertext 2012 – NodeXL Tutorial, Milwaukee, WI

June 12,-23, 2012 – WebSci 2012 – Chicago, Illinois

June 4, 2012 – ICWSM 2012 Dublin, Ireland

May 1st, 2012 – STM Innovations Seminar, Washington DC

April 18, 2012 – Stanford University Media-X

April 13, 2012 – University of Wisconsin, Madison, School of Journalism, Ethics & Elections: Media, Money and Power in 2012,  Tweets and Votes: Elections in a Social Media Age

March 13, 2012 – International Network for Social Network Analysis, Redondo Beach, CA

March 1, 2012 – Strata Conference, Mapping social media networks (with no coding) using NodeXL

19,20 January 2012 – Syracuse University

8 November 2011 – University of Manchester, NodeXL SNA / Social Media Workshop

28-29 November 2011 – South Africa – Mobile Web Africa

3 November 2011 – Seoul, South Korea – International Symposium on Convergence Technology (ConTech 2011)

19-20 October 2011 –  NYC – Predictive Analytics World: Network Maps for End Users: Collect, Analyze, Visualize and Communicate Network Insights with Zero Coding

22 September 2011 – Purdue University: September 22-23, 2011: Purdue University – Lecture on Social Media Networks

23-26 August 2011 – Maryland: Summer Social Webshop (Webshop 2.0) – The return of a great tradition

8 August 2011 – St.Louis: Association for Education in Journalism and Mass Communication (

15-22 July 2011 – Italy: Lipari Computational Social Science Workshop

13-14 July 2011 – England: Oxford Internet Institute

4-12 July 2011 –  Ireland:

22 June  2011: – New York City: NodeXL at the NextWork Networks event

28/29 May 2011 – Mountain View, CA: Quantified Self 2011 – Conference 

14-15 March 2011 – San Francisco, CA: Talk at Predictive Analytics World –Social Data: Advanced Methods – Social (Media) Network Analysis with NodeXL

24 February 2011 – San Francisco, CA: Video: Talk at Personal Digital Archives 2011 at the Internet Archive

11 March 2011 – San Francisco – Future of Networks event

10 March 2011 – USC Marshall School of Business: Communication Technology Executive Roundtable

28 January 2011 Salinas, CA – Workshop: Mapping social media networks with NodeXL

30 November 2010 – IBM Almaden.

8 November 2010 – 3rd International Digital Cultures Symposium, Seoul, South Korea.

26 October 2010 – SocialTech 2010: enterprise social media

29 and 30 September 2010 – Keynote at Mobile Web in Africa 2010, Johannesburg, South Africa (#MWA10)

24 September 2010 – UC Davis Clinical and Translational Science Center’s Community Engagement and Social Network Analysis workshop speaking about NodeXL.

19 October 2010 – Marc Smith at University of Michigan

22 October 2010 – Marc Smith at Northwestern University

April 2010 – Keynote at the Future of Networks workshop: Social Media Network Analysis: Next Practices in Social Network Analysis, Tools and Media

May 2010 – Presentation at the Princeton Club of Northern California: Silicon Valley Luncheon: Making Meaningful Maps of Social Media Networks

May 2010 – Keynote at Global Spa Summit, Istanbul, Turkey

May 2010 – Workshop at ICWSM 2010, Washington, D.C. Tutorial: NodeXL and Social Media Network Analysis at ICWSM 2010

May 2010 – Workshop at University of Maryland, HCIL

April 2010 -Presentation at eComm 2010 conference: Mapping mobile social networks with NodeXL: finding key users, groups, and locations

22 February 2010 – Tel Aviv, Talk at Israel Internet Association
Internet Society Talk – Part 1

Internet Society Talk – Part 2

Talk at the University of Porto, Portugal, March 26th, 2010

Talk at IE University, Segovia, Spain, March 23-24, 2010

2009 December NodeXL Overview

View more presentations from Marc Smith.

Video: Panel Discussion from November 19: Using Social Media to Grow and Market Your Business

Workshop December 15th: Create your own twitter social network map

Social Media Talks at Aachen University, December 7th & 8th, 2009

Oxford Internet Institute: Forum on Relationships and the Internet December 4th, 2009

Mobile Web Africa – October 13-14, 2009, Johannesburg, South Africa

Social Media Network Analysis Workshop – October 29th, 2009 in Mountain View, CA

Three papers on social media networks (and photos) at Social Computing 2009

July 2009 Catalyst Conference on Enterprise Social Media in San Diego

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